Hills Science Diet Consumer Insights

Who buys Hills Science Diet? A Hills Science Diet consumer is generally very high income, Caucasian, and older age. Hills Science Diet consumers are more likely to purchase Hills Science Diet during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Hills Science Diet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$29.49
% of Basket $ (median)
80.4%
Total Basket $ (median)
$36.67

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Hills Science Diet Consumer Demographics

demographic
index
Female
96
Male
139
<24
77
25-34
104
35-44
93
45-54
109
55-64
112
65+
91
African American
42
Asian
57
Caucasian
112
Hispanic
71
demographic
index
Has Kids
84
No Kids
136
- $20k
42
$20k-40k
83
$40k-60k
96
$60k-80k
76
$80k-100k
101
$100k-125k
118
$125k +
186
No College
84
College
98
Adv. Degree
130

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Hills Science Diet Basket Affinity & Size

brand
basket affinity
Purina Friskies 313.5x
Arm & Hammer 63.1x
Sunbeam 50.3x
Gain 42.2x
basket size
index
Urgent Need (1-2 Items)
168
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
58
Pantry Stocking (21+ Items)
48

Where is Hills Science Diet Purchased?

channels
index
Drug
47
Food
4
Gas & Convenience
734
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 1.5x
Bertolli 1.4x
Boars Head 1.4x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
180
Credit
126
Debit
49
Food Stamps
1

When is Hills Science Diet Purchased?

day of week
Sun
14.8%
Mon
13.8%
Tue
12.1%
Wed
12.1%
Thu
12.5%
Fri
15.1%
Sat
19.6%
time of day
Morning
14.2%
Noon
20.2%
Afternoon
36.0%
Evening
28.8%
Late
0.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hills Science Diet consumers purchase?

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Why do Hills Science Diet consumers try new brands?

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Where do Hills Science Diet consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Hills Science Diet Target Market

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Who actually buys Hills Science Diet? Do these consumers match the intended target market of Hills Science Diet?

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What motivates the target market to purchase Hills Science Diet?

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What other target market should Hills Science Diet look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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