Hills Science Diet Consumer Insights

Who buys Hills Science Diet?

A Hills Science Diet consumer is generally very high income, Caucasian, and older age. Hills Science Diet consumers are more likely to purchase Hills Science Diet during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Hills Science Diet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$29.49
% of Basket $ (median)
80.4%
Total Basket $ (median)
$36.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hills Science Diet Consumer Demographics

demographic
index
Female
96
Male
139
<24
77
25-34
104
35-44
93
45-54
109
55-64
112
65+
91
African American
42
Asian
57
Caucasian
112
Hispanic
71
demographic
index
Has Kids
84
No Kids
136
- $20k
42
$20k-40k
83
$40k-60k
96
$60k-80k
76
$80k-100k
101
$100k-125k
118
$125k +
186
No College
84
College
98
Adv. Degree
130

Understand Hills Science Diet Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hills Science Diet Basket Affinity & Size

brand
basket affinity
Purina Friskies 313.5x
Arm & Hammer 63.1x
Sunbeam 50.3x
Gain 42.2x
basket size
index
Urgent Need (1-2 Items)
168
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
58
Pantry Stocking (21+ Items)
48

Where is Hills Science Diet Purchased?

channels
index
Drug
47
Food
4
Gas & Convenience
734
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 1.5x
Bertolli 1.4x
Boars Head 1.4x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
180
Credit
126
Debit
49
Food Stamps
1

When is Hills Science Diet Purchased?

day of week
Sun
14.8%
Mon
13.8%
Tue
12.1%
Wed
12.1%
Thu
12.5%
Fri
15.1%
Sat
19.6%
time of day
Morning
14.2%
Noon
20.2%
Afternoon
36.0%
Evening
28.8%
Late
0.8%

Get More Hills Science Diet Data

Better understand Hills Science Diet consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Hills Science Diet consumers switch to?

Stop sign

Why do consumers stop buying Hills Science Diet products?

Store front

Which retailers do Hills Science Diet shoppers prefer to shop at?

Sale sign

What motivates consumers to try Hills Science Diet products?

Research the Hills Science Diet Target Market

Arrow and target

Who actually buys Hills Science Diet? Do these consumers match the intended target market of Hills Science Diet?

Thought bubble

What motivates the target market to buy Hills Science Diet?

Magnifying glass

What other target market should Hills Science Diet look at?

Venn diagram

Which other brands have a similar target market?

About Our Hills Science Diet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.