Hills Science Diet Consumer Insights

Who buys Hills Science Diet?

A Hills Science Diet consumer is generally very high income, Caucasian, and older age. Hills Science Diet consumers are more likely to purchase Hills Science Diet during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Hills Science Diet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$29.49
% of Basket $ (median)
80.4%
Total Basket $ (median)
$36.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hills Science Diet Consumer Demographics

demographic
index
Female
96
Male
139
<24
77
25-34
104
35-44
93
45-54
109
55-64
112
65+
91
African American
42
Asian
57
Caucasian
112
Hispanic
71
demographic
index
Has Kids
84
No Kids
136
- $20k
42
$20k-40k
83
$40k-60k
96
$60k-80k
76
$80k-100k
101
$100k-125k
118
$125k +
186
No College
84
College
98
Adv. Degree
130

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Hills Science Diet Basket Affinity & Size

brand
basket affinity
Purina Friskies 313.5x
Arm & Hammer 63.1x
Sunbeam 50.3x
Gain 42.2x
basket size
index
Urgent Need (1-2 Items)
168
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
58
Pantry Stocking (21+ Items)
48

Where is Hills Science Diet Purchased?

channels
index
Drug
47
Food
4
Gas & Convenience
734
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 1.5x
Bertolli 1.4x
Boars Head 1.4x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
180
Credit
126
Debit
49
Food Stamps
1

When is Hills Science Diet Purchased?

day of week
Sun
14.8%
Mon
13.8%
Tue
12.1%
Wed
12.1%
Thu
12.5%
Fri
15.1%
Sat
19.6%
time of day
Morning
14.2%
Noon
20.2%
Afternoon
36.0%
Evening
28.8%
Late
0.8%

About Our Hills Science Diet Consumer Insights

How do we know who buys Hills Science Diet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hills Science Diet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.