HillsFoods Consumer Insights

Who buys HillsFoods?

A HillsFoods consumer is generally slightly higher income, Hispanic, and older age. HillsFoods consumers are more likely to purchase HillsFoods during larger pantry stocking trips. Brands such as Bar-S, Armour, and Nabisco Ritz also tend to be purchased in the same trip. See sample consumer insights data below.

HillsFoods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$97.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

HillsFoods Consumer Demographics

demographic
index
Female
99
Male
110
<24
97
25-34
82
35-44
96
45-54
118
55-64
143
65+
83
African American
65
Asian
65
Caucasian
104
Hispanic
111
demographic
index
Has Kids
88
No Kids
127
- $20k
98
$20k-40k
89
$40k-60k
104
$60k-80k
106
$80k-100k
109
$100k-125k
102
$125k +
89
No College
104
College
98
Adv. Degree
103

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HillsFoods Basket Affinity & Size

brand
basket affinity
Bar-S 8.3x
Armour 7.0x
Nabisco Ritz 6.7x
Maruchan Ramen 6.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
406

Where is HillsFoods Purchased?

channels
index
Beauty
1
Club
24
Dollar
1
Drug
13
Food
119
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Farmers Market 1.5x
Armour 1.5x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
130
Credit
124
Debit
62
Food Stamps
107

When is HillsFoods Purchased?

day of week
Sun
15.4%
Mon
13.9%
Tue
11.4%
Wed
13.7%
Thu
11.9%
Fri
15.3%
Sat
18.4%
time of day
Morning
14.3%
Noon
19.8%
Afternoon
35.7%
Evening
25.7%
Late
4.4%

About Our HillsFoods Consumer Insights

How do we know who buys HillsFoods? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the HillsFoods consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.