HillsFoods Consumer Insights

Who buys HillsFoods? A HillsFoods consumer is generally slightly higher income, Hispanic, and older age. HillsFoods consumers are more likely to purchase HillsFoods during larger pantry stocking trips. Brands such as Bar-S, Armour, and Nabisco Ritz also tend to be purchased in the same trip. Sample consumer insights data below.

HillsFoods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$97.97

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  • Recent demographic data

HillsFoods Consumer Demographics

demographic
index
Female
99
Male
110
<24
97
25-34
82
35-44
96
45-54
118
55-64
143
65+
83
African American
65
Asian
65
Caucasian
104
Hispanic
111
demographic
index
Has Kids
88
No Kids
127
- $20k
98
$20k-40k
89
$40k-60k
104
$60k-80k
106
$80k-100k
109
$100k-125k
102
$125k +
89
No College
104
College
98
Adv. Degree
103

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HillsFoods Basket Affinity & Size

brand
basket affinity
Bar-S 8.3x
Armour 7.0x
Nabisco Ritz 6.7x
Maruchan Ramen 6.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
406

Where is HillsFoods Purchased?

channels
index
Beauty
1
Club
24
Dollar
1
Drug
13
Food
119
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Farmers Market 1.5x
Armour 1.5x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
130
Credit
124
Debit
62
Food Stamps
107

When is HillsFoods Purchased?

day of week
Sun
15.4%
Mon
13.9%
Tue
11.4%
Wed
13.7%
Thu
11.9%
Fri
15.3%
Sat
18.4%
time of day
Morning
14.3%
Noon
19.8%
Afternoon
35.7%
Evening
25.7%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do HillsFoods consumers purchase?

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Why do HillsFoods consumers try new brands?

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Where do HillsFoods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Research the HillsFoods Target Market

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Who actually buys HillsFoods? Do these consumers match the intended target market of HillsFoods?

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What motivates the target market to purchase HillsFoods?

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What other target market should HillsFoods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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