Hillshire Farm Consumer Insights

Who buys Hillshire Farm?

A Hillshire Farm consumer is generally median income, African American, and young adult age. Hillshire Farm consumers are more likely to purchase Hillshire Farm during larger pantry stocking trips. Brands such as Kraft Singles, Johnsonville, and Ball Park also tend to be purchased in the same trip. Sample consumer insights data below.

Hillshire Farm Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hillshire Farm Consumer Demographics

demographic
index
Female
100
Male
102
<24
99
25-34
103
35-44
99
45-54
101
55-64
98
65+
87
African American
125
Asian
106
Caucasian
100
Hispanic
86
demographic
index
Has Kids
101
No Kids
98
- $20k
97
$20k-40k
104
$40k-60k
105
$60k-80k
105
$80k-100k
102
$100k-125k
93
$125k +
85
No College
101
College
102
Adv. Degree
91

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Hillshire Farm Basket Affinity & Size

brand
basket affinity
Kraft Singles 4.0x
Johnsonville 3.9x
Ball Park 3.8x
Sargento 3.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
481

Where is Hillshire Farm Purchased?

channels
index
Beauty
0
Club
94
Dollar
7
Drug
10
Food
125
Gas & Convenience
89
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
International Delight 1.2x
Johnsonville 1.2x
King's Hawaiian 1.2x

How Did They Pay?

method
index
Cash
91
Credit
95
Debit
106
Food Stamps
145

When is Hillshire Farm Purchased?

day of week
Sun
19.1%
Mon
13.6%
Tue
12.1%
Wed
11.6%
Thu
11.3%
Fri
14.3%
Sat
17.9%
time of day
Morning
14.3%
Noon
17.5%
Afternoon
34.5%
Evening
27.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hillshire Farm consumers purchase?

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Why do Hillshire Farm consumers try new brands?

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Where do Hillshire Farm consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hillshire Farm Target Market

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Who actually buys Hillshire Farm? Do these consumers match the intended target market of Hillshire Farm?

Thought bubble

What motivates the target market to purchase Hillshire Farm?

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What other target market should Hillshire Farm look at?

venn diagram

Which other brands have a similar target market?

About Our Hillshire Farm Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.