Hillshire Farm Deli Select Consumer Insights

Who buys Hillshire Farm Deli Select?

A Hillshire Farm Deli Select consumer is generally very high income, Asian, and adolescent age. Hillshire Farm Deli Select consumers are more likely to purchase Hillshire Farm Deli Select during larger pantry stocking trips. Brands such as Dixie, Quaker Chewy, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Hillshire Farm Deli Select Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$133.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hillshire Farm Deli Select Consumer Demographics

demographic
index
Female
97
Male
126
<24
122
25-34
101
35-44
108
45-54
95
55-64
73
65+
67
African American
65
Asian
249
Caucasian
73
Hispanic
186
demographic
index
Has Kids
110
No Kids
78
- $20k
84
$20k-40k
84
$40k-60k
102
$60k-80k
102
$80k-100k
109
$100k-125k
105
$125k +
110
No College
81
College
103
Adv. Degree
106

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Hillshire Farm Deli Select Basket Affinity & Size

brand
basket affinity
Dixie 9.5x
Quaker Chewy 8.5x
Oroweat 8.2x
Skippy 8.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
254
Pantry Stocking (21+ Items)
276

Where is Hillshire Farm Deli Select Purchased?

channels
index
Club
708
Dollar
2
Drug
12
Food
70
Gas & Convenience
0
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Skippy 1.6x
Yoplait Go-Gurt 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
47
Credit
127
Debit
104
Food Stamps
113

When is Hillshire Farm Deli Select Purchased?

day of week
Sun
19.2%
Mon
12.6%
Tue
12.1%
Wed
11.2%
Thu
12.3%
Fri
14.4%
Sat
18.3%
time of day
Morning
10.7%
Noon
23.4%
Afternoon
37.7%
Evening
26.6%
Late
1.6%

Get More Hillshire Farm Deli Select Data

Contact us for the latest Hillshire Farm Deli Select consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hillshire Farm Deli Select consumers switch to?

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Why do consumers stop buying Hillshire Farm Deli Select products?

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Which retailers do Hillshire Farm Deli Select shoppers prefer to shop at?

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What motivates consumers to try Hillshire Farm Deli Select products?

Research the Hillshire Farm Deli Select Target Market

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Who actually buys Hillshire Farm Deli Select? Do these consumers match the intended target market of Hillshire Farm Deli Select?

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What motivates the target market to buy Hillshire Farm Deli Select?

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What other target market should Hillshire Farm Deli Select look at?

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Which other brands have a similar target market?

About Our Hillshire Farm Deli Select Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.