Hillshire Farm Deli Select Consumer Insights

Who buys Hillshire Farm Deli Select? A Hillshire Farm Deli Select consumer is generally very high income, Asian, and adolescent age. Hillshire Farm Deli Select consumers are more likely to purchase Hillshire Farm Deli Select during larger pantry stocking trips. Brands such as Dixie, Quaker Chewy, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Hillshire Farm Deli Select Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$133.78

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Hillshire Farm Deli Select Consumer Demographics

demographic
index
Female
97
Male
126
<24
122
25-34
101
35-44
108
45-54
95
55-64
73
65+
67
African American
65
Asian
249
Caucasian
73
Hispanic
186
demographic
index
Has Kids
110
No Kids
78
- $20k
84
$20k-40k
84
$40k-60k
102
$60k-80k
102
$80k-100k
109
$100k-125k
105
$125k +
110
No College
81
College
103
Adv. Degree
106

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Hillshire Farm Deli Select Basket Affinity & Size

brand
basket affinity
Dixie 9.5x
Quaker Chewy 8.5x
Oroweat 8.2x
Skippy 8.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
254
Pantry Stocking (21+ Items)
276

Where is Hillshire Farm Deli Select Purchased?

channels
index
Club
708
Dollar
2
Drug
12
Food
70
Gas & Convenience
0
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Skippy 1.6x
Yoplait Go-Gurt 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
47
Credit
127
Debit
104
Food Stamps
113

When is Hillshire Farm Deli Select Purchased?

day of week
Sun
19.2%
Mon
12.6%
Tue
12.1%
Wed
11.2%
Thu
12.3%
Fri
14.4%
Sat
18.3%
time of day
Morning
10.7%
Noon
23.4%
Afternoon
37.7%
Evening
26.6%
Late
1.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hillshire Farm Deli Select consumers purchase?

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Why do Hillshire Farm Deli Select consumers try new brands?

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Where do Hillshire Farm Deli Select consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hillshire Farm Deli Select Target Market

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Who actually buys Hillshire Farm Deli Select? Do these consumers match the intended target market of Hillshire Farm Deli Select?

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What motivates the target market to purchase Hillshire Farm Deli Select?

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What other target market should Hillshire Farm Deli Select look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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