Hillshire Farms Naturals Consumer Insights

Who buys Hillshire Farms Naturals?

A Hillshire Farms Naturals consumer is generally higher income, Asian, and lower middle age. Hillshire Farms Naturals consumers are more likely to purchase Hillshire Farms Naturals during larger pantry stocking trips. Brands such as Fresh Selections, Sabra, and Sargento also tend to be purchased in the same trip. See sample consumer insights data below.

Hillshire Farms Naturals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$73.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hillshire Farms Naturals Consumer Demographics

demographic
index
Female
100
Male
104
<24
88
25-34
94
35-44
109
45-54
98
55-64
92
65+
73
African American
53
Asian
165
Caucasian
93
Hispanic
129
demographic
index
Has Kids
104
No Kids
91
- $20k
83
$20k-40k
83
$40k-60k
95
$60k-80k
100
$80k-100k
99
$100k-125k
122
$125k +
121
No College
71
College
103
Adv. Degree
121

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Hillshire Farms Naturals Basket Affinity & Size

brand
basket affinity
Fresh Selections 8.2x
Sabra 5.3x
Sargento 4.9x
Dannon Oikos 4.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
408

Where is Hillshire Farms Naturals Purchased?

channels
index
Club
523
Dollar
2
Drug
9
Food
70
Mass
47
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Marie Callender's 1.5x
Sparkling Ice 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
63
Credit
119
Debit
107
Food Stamps
78

When is Hillshire Farms Naturals Purchased?

day of week
Sun
18.7%
Mon
13.1%
Tue
13.2%
Wed
11.1%
Thu
10.3%
Fri
15.9%
Sat
17.8%
time of day
Morning
11.2%
Noon
21.4%
Afternoon
38.5%
Evening
25.8%
Late
3.1%

Get More Hillshire Farms Naturals Data

Contact us for the latest Hillshire Farms Naturals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hillshire Farms Naturals consumers switch to?

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Research the Hillshire Farms Naturals Target Market

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Who actually buys Hillshire Farms Naturals? Do these consumers match the intended target market of Hillshire Farms Naturals?

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About Our Hillshire Farms Naturals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.