Hinoichi Consumer Insights

Who buys Hinoichi?

A Hinoichi consumer is generally very low income, Asian, and adolescent age. Hinoichi consumers are more likely to purchase Hinoichi during larger pantry stocking trips. Brands such as Skippy, Almond Breeze, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Hinoichi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$39.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hinoichi Consumer Demographics

demographic
index
Female
90
Male
202
<24
292
25-34
130
35-44
90
45-54
74
55-64
49
65+
93
African American
46
Asian
914
Caucasian
28
Hispanic
36
demographic
index
Has Kids
88
No Kids
127
- $20k
142
$20k-40k
90
$40k-60k
99
$60k-80k
78
$80k-100k
86
$100k-125k
117
$125k +
120
No College
70
College
102
Adv. Degree
126

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Hinoichi Basket Affinity & Size

brand
basket affinity
Skippy 15.6x
Almond Breeze 14.9x
Post Honey Bunches Of Oats 12.8x
Horizon Organic 9.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
223
Pantry Stocking (21+ Items)
276

Where is Hinoichi Purchased?

channels
index
Club
6
Dollar
3
Drug
1
Food
237
Gas & Convenience
8
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.6x
Archer Farms 1.5x
Always 1.5x

How Did They Pay?

method
index
Cash
166
Credit
136
Debit
32
Food Stamps
142

When is Hinoichi Purchased?

day of week
Sun
18.1%
Mon
14.5%
Tue
12.5%
Wed
11.5%
Thu
11.3%
Fri
13.6%
Sat
18.5%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
35.0%
Evening
28.0%
Late
6.4%

Get More Hinoichi Data

Better understand Hinoichi consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Hinoichi consumers switch to?

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Why do consumers stop buying Hinoichi products?

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Which retailers do Hinoichi shoppers prefer to shop at?

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What motivates consumers to try Hinoichi products?

Research the Hinoichi Target Market

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Who actually buys Hinoichi? Do these consumers match the intended target market of Hinoichi?

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What motivates the target market to buy Hinoichi?

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What other target market should Hinoichi look at?

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Which other brands have a similar target market?

About Our Hinoichi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.