Hinoichi Consumer Insights

Who buys Hinoichi?

A Hinoichi consumer is generally very low income, Asian, and adolescent age. Hinoichi consumers are more likely to purchase Hinoichi during larger pantry stocking trips. Brands such as Skippy, Almond Breeze, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Hinoichi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$39.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hinoichi Consumer Demographics

demographic
index
Female
90
Male
202
<24
292
25-34
130
35-44
90
45-54
74
55-64
49
65+
93
African American
46
Asian
914
Caucasian
28
Hispanic
36
demographic
index
Has Kids
88
No Kids
127
- $20k
142
$20k-40k
90
$40k-60k
99
$60k-80k
78
$80k-100k
86
$100k-125k
117
$125k +
120
No College
70
College
102
Adv. Degree
126

Understand Hinoichi Consumer Behavior

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Hinoichi Basket Affinity & Size

brand
basket affinity
Skippy 15.6x
Almond Breeze 14.9x
Post Honey Bunches Of Oats 12.8x
Horizon Organic 9.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
223
Pantry Stocking (21+ Items)
276

Where is Hinoichi Purchased?

channels
index
Club
6
Dollar
3
Drug
1
Food
237
Gas & Convenience
8
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.6x
Archer Farms 1.5x
Always 1.5x

How Did They Pay?

method
index
Cash
166
Credit
136
Debit
32
Food Stamps
142

When is Hinoichi Purchased?

day of week
Sun
18.1%
Mon
14.5%
Tue
12.5%
Wed
11.5%
Thu
11.3%
Fri
13.6%
Sat
18.5%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
35.0%
Evening
28.0%
Late
6.4%

About Our Hinoichi Consumer Insights

How do we know who buys Hinoichi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hinoichi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.