Hint (Beverage) Consumer Insights

Who buys Hint (Beverage)?

A Hint (Beverage) consumer is generally very high income, African American, and upper middle age. Hint (Beverage) consumers are more likely to purchase Hint (Beverage) during larger pantry stocking trips. Brands such as YoCrunch, Smart Balance, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Hint (Beverage) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.96
% of Basket $ (median)
6.5%
Total Basket $ (median)
$45.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hint (Beverage) Consumer Demographics

demographic
index
Female
97
Male
133
<24
53
25-34
93
35-44
105
45-54
118
55-64
83
65+
59
African American
123
Asian
67
Caucasian
104
Hispanic
94
demographic
index
Has Kids
80
No Kids
146
- $20k
69
$20k-40k
79
$40k-60k
103
$60k-80k
118
$80k-100k
64
$100k-125k
87
$125k +
170
No College
49
College
99
Adv. Degree
168

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Hint (Beverage) Basket Affinity & Size

brand
basket affinity
YoCrunch 9.6x
Smart Balance 9.0x
Listerine 8.3x
Sabra 8.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
336

Where is Hint (Beverage) Purchased?

channels
index
Club
7
Drug
16
Food
263
Gas & Convenience
16
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Almond Breeze 1.8x
Listerine 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
89
Credit
118
Debit
95
Food Stamps
62

When is Hint (Beverage) Purchased?

day of week
Sun
20.4%
Mon
14.1%
Tue
11.2%
Wed
10.7%
Thu
9.9%
Fri
17.3%
Sat
16.4%
time of day
Morning
15.3%
Noon
15.3%
Afternoon
36.1%
Evening
28.9%
Late
4.4%

About Our Hint (Beverage) Consumer Insights

How do we know who buys Hint (Beverage)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hint (Beverage) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.