Hint (Beverage) Consumer Insights

Who buys Hint (Beverage)? A Hint (Beverage) consumer is generally very high income, African American, and upper middle age. Hint (Beverage) consumers are more likely to purchase Hint (Beverage) during larger pantry stocking trips. Brands such as YoCrunch, Smart Balance, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Hint (Beverage) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
6.5%
Total Basket $ (median)
$45.36

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hint (Beverage) Consumer Demographics

demographic
index
Female
97
Male
133
<24
53
25-34
93
35-44
105
45-54
118
55-64
83
65+
59
African American
123
Asian
67
Caucasian
104
Hispanic
94
demographic
index
Has Kids
80
No Kids
146
- $20k
69
$20k-40k
79
$40k-60k
103
$60k-80k
118
$80k-100k
64
$100k-125k
87
$125k +
170
No College
49
College
99
Adv. Degree
168

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Hint (Beverage) Basket Affinity & Size

brand
basket affinity
YoCrunch 9.6x
Smart Balance 9.0x
Listerine 8.3x
Sabra 8.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
336

Where is Hint (Beverage) Purchased?

channels
index
Club
7
Drug
16
Food
263
Gas & Convenience
16
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Almond Breeze 1.8x
Listerine 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
89
Credit
118
Debit
95
Food Stamps
62

When is Hint (Beverage) Purchased?

day of week
Sun
20.4%
Mon
14.1%
Tue
11.2%
Wed
10.7%
Thu
9.9%
Fri
17.3%
Sat
16.4%
time of day
Morning
15.3%
Noon
15.3%
Afternoon
36.1%
Evening
28.9%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hint (Beverage) consumers purchase?

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Why do Hint (Beverage) consumers try new brands?

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Where do Hint (Beverage) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hint (Beverage) Target Market

Arrow and target

Who actually buys Hint (Beverage)? Do these consumers match the intended target market of Hint (Beverage)?

Thought bubble

What motivates the target market to purchase Hint (Beverage)?

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What other target market should Hint (Beverage) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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