H.K.Anderson Consumer Insights

Who buys H.K.Anderson? A H.K.Anderson consumer is generally very high income, Caucasian, and senior age. H.K.Anderson consumers are more likely to purchase H.K.Anderson during larger pantry stocking trips. Brands such as Dixie, Cascade, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

H.K.Anderson Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.89
% of Basket $ (median)
5.4%
Total Basket $ (median)
$164.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

H.K.Anderson Consumer Demographics

demographic
index
Female
99
Male
111
<24
50
25-34
71
35-44
99
45-54
132
55-64
129
65+
133
African American
32
Asian
98
Caucasian
105
Hispanic
97
demographic
index
Has Kids
104
No Kids
92
- $20k
52
$20k-40k
49
$40k-60k
71
$60k-80k
97
$80k-100k
132
$100k-125k
144
$125k +
175
No College
72
College
103
Adv. Degree
120

Understand H.K.Anderson Consumer Behavior

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H.K.Anderson Basket Affinity & Size

brand
basket affinity
Dixie 17.7x
Cascade 16.6x
Skippy 13.8x
Yoplait Go-Gurt 11.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
236
Pantry Stocking (21+ Items)
304

Where is H.K.Anderson Purchased?

channels
index
Club
917
Food
11
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Skippy 1.7x
Taylor Farms 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
41
Credit
117
Debit
126
Food Stamps
31

When is H.K.Anderson Purchased?

day of week
Sun
17.1%
Mon
12.2%
Tue
12.7%
Wed
11.4%
Thu
13.5%
Fri
16.1%
Sat
17.0%
time of day
Morning
8.6%
Noon
26.3%
Afternoon
39.5%
Evening
24.4%
Late
1.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do H.K.Anderson consumers purchase?

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Why do H.K.Anderson consumers try new brands?

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Where do H.K.Anderson consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the H.K.Anderson Target Market

Arrow and target

Who actually buys H.K.Anderson? Do these consumers match the intended target market of H.K.Anderson?

Thought bubble

What motivates the target market to purchase H.K.Anderson?

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What other target market should H.K.Anderson look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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