H.K.Anderson Consumer Insights

Who buys H.K.Anderson?

A H.K.Anderson consumer is generally very high income, Caucasian, and senior age. H.K.Anderson consumers are more likely to purchase H.K.Anderson during larger pantry stocking trips. Brands such as Dixie, Cascade, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

H.K.Anderson Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.89
% of Basket $ (median)
5.4%
Total Basket $ (median)
$164.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

H.K.Anderson Consumer Demographics

demographic
index
Female
99
Male
111
<24
50
25-34
71
35-44
99
45-54
132
55-64
129
65+
133
African American
32
Asian
98
Caucasian
105
Hispanic
97
demographic
index
Has Kids
104
No Kids
92
- $20k
52
$20k-40k
49
$40k-60k
71
$60k-80k
97
$80k-100k
132
$100k-125k
144
$125k +
175
No College
72
College
103
Adv. Degree
120

Understand H.K.Anderson Consumer Behavior

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H.K.Anderson Basket Affinity & Size

brand
basket affinity
Dixie 17.7x
Cascade 16.6x
Skippy 13.8x
Yoplait Go-Gurt 11.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
236
Pantry Stocking (21+ Items)
304

Where is H.K.Anderson Purchased?

channels
index
Club
917
Food
11
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Skippy 1.7x
Taylor Farms 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
41
Credit
117
Debit
126
Food Stamps
31

When is H.K.Anderson Purchased?

day of week
Sun
17.1%
Mon
12.2%
Tue
12.7%
Wed
11.4%
Thu
13.5%
Fri
16.1%
Sat
17.0%
time of day
Morning
8.6%
Noon
26.3%
Afternoon
39.5%
Evening
24.4%
Late
1.2%

Get More H.K.Anderson Data

Contact us for the latest H.K.Anderson consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do H.K.Anderson consumers switch to?

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Why do consumers stop buying H.K.Anderson products?

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Which retailers do H.K.Anderson shoppers prefer to shop at?

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What motivates consumers to try H.K.Anderson products?

Research the H.K.Anderson Target Market

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Who actually buys H.K.Anderson? Do these consumers match the intended target market of H.K.Anderson?

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What motivates the target market to purchase H.K.Anderson?

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What other target market should H.K.Anderson look at?

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Which other brands have a similar target market?

About Our H.K.Anderson Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.