Healthy Choice Cafe Steamers Consumer Insights

Who buys Healthy Choice Cafe Steamers? Healthy Choice Cafe Steamers consumers are generally slightly lower income, African American, and older age. Healthy Choice Cafe Steamers consumers are more likely to purchase Healthy Choice Cafe Steamers during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Healthy Choice Cafe Steamers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.4%
Total Basket $ (median)
$62.21

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Healthy Choice Cafe Steamers Consumer Demographics

demographic
index
Female
98
Male
120
<24
108
25-34
101
35-44
93
45-54
95
55-64
139
65+
103
African American
127
Asian
55
Caucasian
106
Hispanic
77
demographic
index
Has Kids
87
No Kids
130
- $20k
85
$20k-40k
96
$40k-60k
108
$60k-80k
105
$80k-100k
106
$100k-125k
95
$125k +
92
No College
84
College
102
Adv. Degree
111

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Healthy Choice Cafe Steamers Basket Affinity & Size

brand
basket affinity
Lean Cuisine 20.6x
Weight Watchers Smart Ones 18.1x
Marie Callender's 10.6x
Birds Eye Steamfresh 6.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
478

Where is Healthy Choice Cafe Steamers Purchased?

channels
index
Club
44
Dollar
0
Drug
22
Food
68
Gas & Convenience
2
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.3x
Lean Cuisine 2.2x
Marie Callender's 1.5x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
84
Credit
100
Debit
110
Food Stamps
100

When is Healthy Choice Cafe Steamers Purchased?

day of week
Sun
22.9%
Mon
14.4%
Tue
12.1%
Wed
11.1%
Thu
10.7%
Fri
11.9%
Sat
17.0%
time of day
Morning
15.1%
Noon
15.6%
Afternoon
31.0%
Evening
30.9%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Healthy Choice Cafe Steamers consumers purchase?

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Why do Healthy Choice Cafe Steamers consumers try new brands?

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Where do Healthy Choice Cafe Steamers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Healthy Choice Cafe Steamers Target Market

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Who actually buys Healthy Choice Cafe Steamers? Do these consumers match the intended target market of Healthy Choice Cafe Steamers?

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What motivates the target market to purchase Healthy Choice Cafe Steamers?

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What other target market should Healthy Choice Cafe Steamers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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