Healthy Choice Cafe Steamers Simply Consumer Insights

Who buys Healthy Choice Cafe Steamers Simply? A Healthy Choice Cafe Steamers Simply consumer is generally higher income, African American, and adolescent age. Healthy Choice Cafe Steamers Simply consumers are more likely to purchase Healthy Choice Cafe Steamers Simply during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Healthy Choice Cafe Steamers Simply Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.27
% of Basket $ (median)
4.7%
Total Basket $ (median)
$69.05

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  • Attitudinal surveys
  • Recent demographic data

Healthy Choice Cafe Steamers Simply Consumer Demographics

demographic
index
Female
96
Male
136
<24
129
25-34
111
35-44
86
45-54
107
55-64
122
65+
37
African American
156
Asian
39
Caucasian
111
Hispanic
37
demographic
index
Has Kids
86
No Kids
132
- $20k
101
$20k-40k
92
$40k-60k
92
$60k-80k
110
$80k-100k
90
$100k-125k
123
$125k +
96
No College
84
College
105
Adv. Degree
95

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Healthy Choice Cafe Steamers Simply Basket Affinity & Size

brand
basket affinity
Lean Cuisine 26.8x
Weight Watchers Smart Ones 18.5x
Marie Callender's 10.4x
Birds Eye Steamfresh 8.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
556

Where is Healthy Choice Cafe Steamers Simply Purchased?

channels
index
Drug
2
Food
10
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.5x
Lean Cuisine 2.2x
General Mills Fiber One 1.7x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
61
Credit
108
Debit
118
Food Stamps
82

When is Healthy Choice Cafe Steamers Simply Purchased?

day of week
Sun
19.7%
Mon
17.2%
Tue
11.3%
Wed
10.3%
Thu
9.4%
Fri
13.2%
Sat
19.0%
time of day
Morning
15.5%
Noon
15.6%
Afternoon
28.9%
Evening
31.9%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Healthy Choice Cafe Steamers Simply consumers purchase?

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Why do Healthy Choice Cafe Steamers Simply consumers try new brands?

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Where do Healthy Choice Cafe Steamers Simply consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Healthy Choice Cafe Steamers Simply Target Market

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Who actually buys Healthy Choice Cafe Steamers Simply? Do these consumers match the intended target market of Healthy Choice Cafe Steamers Simply?

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What motivates the target market to purchase Healthy Choice Cafe Steamers Simply?

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What other target market should Healthy Choice Cafe Steamers Simply look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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