Hodgson Mill Consumer Insights

Who buys Hodgson Mill?

A Hodgson Mill consumer is generally median income, Caucasian, and senior age. Hodgson Mill consumers are more likely to purchase Hodgson Mill during larger pantry stocking trips. Brands such as Jennie-O, Almond Breeze, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Hodgson Mill Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.74
% of Basket $ (median)
3.7%
Total Basket $ (median)
$73.89

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hodgson Mill Consumer Demographics

demographic
index
Female
101
Male
93
<24
101
25-34
94
35-44
91
45-54
94
55-64
161
65+
161
African American
77
Asian
41
Caucasian
113
Hispanic
59
demographic
index
Has Kids
89
No Kids
125
- $20k
90
$20k-40k
109
$40k-60k
101
$60k-80k
113
$80k-100k
99
$100k-125k
91
$125k +
83
No College
83
College
102
Adv. Degree
113

Understand Hodgson Mill Consumer Behavior

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Hodgson Mill Basket Affinity & Size

brand
basket affinity
Jennie-O 8.0x
Almond Breeze 6.5x
Farmers Market 6.1x
Generic Pma 6.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
491

Where is Hodgson Mill Purchased?

channels
index
Drug
14
Food
50
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Jennie-O 1.6x
Taylor Farms 1.5x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
108
Credit
107
Debit
94
Food Stamps
82

When is Hodgson Mill Purchased?

day of week
Sun
16.5%
Mon
13.7%
Tue
12.5%
Wed
12.0%
Thu
10.7%
Fri
15.4%
Sat
19.1%
time of day
Morning
16.3%
Noon
18.7%
Afternoon
35.1%
Evening
24.0%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hodgson Mill consumers purchase?

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Why do Hodgson Mill consumers try new brands?

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Where do Hodgson Mill consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hodgson Mill Target Market

Arrow and target

Who actually buys Hodgson Mill? Do these consumers match the intended target market of Hodgson Mill?

Thought bubble

What motivates the target market to purchase Hodgson Mill?

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What other target market should Hodgson Mill look at?

venn diagram

Which other brands have a similar target market?

About Our Hodgson Mill Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.