Hoffmaster Consumer Insights

Who buys Hoffmaster?

A Hoffmaster consumer is generally median income, Hispanic, and young adult age. Hoffmaster consumers are more likely to purchase Hoffmaster during larger pantry stocking trips. Brands such as Hefty, Duncan Hines, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Hoffmaster Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.97
% of Basket $ (median)
2.5%
Total Basket $ (median)
$38.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hoffmaster Consumer Demographics

demographic
index
Female
102
Male
78
<24
111
25-34
126
35-44
110
45-54
70
55-64
55
65+
37
African American
69
Asian
59
Caucasian
104
Hispanic
118
demographic
index
Has Kids
120
No Kids
54
- $20k
102
$20k-40k
112
$40k-60k
99
$60k-80k
113
$80k-100k
101
$100k-125k
85
$125k +
77
No College
100
College
101
Adv. Degree
94

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Hoffmaster Basket Affinity & Size

brand
basket affinity
Hefty 8.1x
Duncan Hines 7.6x
Sunny Meadow 6.1x
Hawaiian Punch 6.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
376

Where is Hoffmaster Purchased?

channels
index
Club
4
Food
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Kool-Aid 1.6x
Huggies 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
96
Credit
91
Debit
115
Food Stamps
90

When is Hoffmaster Purchased?

day of week
Sun
10.5%
Mon
11.2%
Tue
11.1%
Wed
12.5%
Thu
15.8%
Fri
20.3%
Sat
18.5%
time of day
Morning
15.7%
Noon
18.2%
Afternoon
32.8%
Evening
24.2%
Late
9.1%

About Our Hoffmaster Consumer Insights

How do we know who buys Hoffmaster? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hoffmaster consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.