Holiday Time Consumer Insights

Who buys Holiday Time?

A Holiday Time consumer is generally lower income, Hispanic, and senior age. Holiday Time consumers are more likely to purchase Holiday Time during larger pantry stocking trips. Brands such as Hershey's Kisses, Sunny Meadow, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Holiday Time Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
7.6%
Total Basket $ (median)
$65.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Holiday Time Consumer Demographics

demographic
index
Female
102
Male
80
<24
100
25-34
104
35-44
99
45-54
97
55-64
97
65+
110
African American
87
Asian
55
Caucasian
105
Hispanic
107
demographic
index
Has Kids
102
No Kids
96
- $20k
100
$20k-40k
114
$40k-60k
109
$60k-80k
103
$80k-100k
102
$100k-125k
90
$125k +
69
No College
116
College
100
Adv. Degree
81

Understand Holiday Time Consumer Behavior

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Holiday Time Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 11.0x
Sunny Meadow 7.2x
Reese's Peanut Butter Cups 5.1x
Hefty 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
359

Where is Holiday Time Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.5x
Armour 1.5x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
91
Credit
107
Debit
108
Food Stamps
50

When is Holiday Time Purchased?

day of week
Sun
17.2%
Mon
11.3%
Tue
11.1%
Wed
11.3%
Thu
10.3%
Fri
21.1%
Sat
17.8%
time of day
Morning
16.1%
Noon
16.5%
Afternoon
34.3%
Evening
24.6%
Late
8.5%

Get More Holiday Time Data

Contact us for the latest Holiday Time consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Holiday Time consumers switch to?

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Why do consumers stop buying Holiday Time products?

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Which retailers do Holiday Time shoppers prefer to shop at?

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What motivates consumers to try Holiday Time products?

Research the Holiday Time Target Market

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Who actually buys Holiday Time? Do these consumers match the intended target market of Holiday Time?

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What motivates the target market to purchase Holiday Time?

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What other target market should Holiday Time look at?

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Which other brands have a similar target market?

About Our Holiday Time Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.