Holiday Time Consumer Insights

Who buys Holiday Time?

A Holiday Time consumer is generally lower income, Hispanic, and senior age. Holiday Time consumers are more likely to purchase Holiday Time during larger pantry stocking trips. Brands such as Hershey's Kisses, Sunny Meadow, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

Holiday Time Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
7.6%
Total Basket $ (median)
$65.80

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Holiday Time Consumer Demographics

demographic
index
Female
102
Male
80
<24
100
25-34
104
35-44
99
45-54
97
55-64
97
65+
110
African American
87
Asian
55
Caucasian
105
Hispanic
107
demographic
index
Has Kids
102
No Kids
96
- $20k
100
$20k-40k
114
$40k-60k
109
$60k-80k
103
$80k-100k
102
$100k-125k
90
$125k +
69
No College
116
College
100
Adv. Degree
81

Understand Holiday Time Consumer Behavior

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Holiday Time Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 11.0x
Sunny Meadow 7.2x
Reese's Peanut Butter Cups 5.1x
Hefty 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
359

Where is Holiday Time Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.5x
Armour 1.5x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
91
Credit
107
Debit
108
Food Stamps
50

When is Holiday Time Purchased?

day of week
Sun
17.2%
Mon
11.3%
Tue
11.1%
Wed
11.3%
Thu
10.3%
Fri
21.1%
Sat
17.8%
time of day
Morning
16.1%
Noon
16.5%
Afternoon
34.3%
Evening
24.6%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Holiday Time consumers purchase?

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Why do Holiday Time consumers try new brands?

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Where do Holiday Time consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Holiday Time Target Market

Arrow and target

Who actually buys Holiday Time? Do these consumers match the intended target market of Holiday Time?

Thought bubble

What motivates the target market to purchase Holiday Time?

magnifying glass

What other target market should Holiday Time look at?

venn diagram

Which other brands have a similar target market?

About Our Holiday Time Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.