Holiday Time Consumer Insights

Who buys Holiday Time?

A Holiday Time consumer is generally lower income, Hispanic, and senior age. Holiday Time consumers are more likely to purchase Holiday Time during larger pantry stocking trips. Brands such as Hershey's Kisses, Sunny Meadow, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Holiday Time Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
7.6%
Total Basket $ (median)
$65.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Holiday Time Consumer Demographics

demographic
index
Female
102
Male
80
<24
100
25-34
104
35-44
99
45-54
97
55-64
97
65+
110
African American
87
Asian
55
Caucasian
105
Hispanic
107
demographic
index
Has Kids
102
No Kids
96
- $20k
100
$20k-40k
114
$40k-60k
109
$60k-80k
103
$80k-100k
102
$100k-125k
90
$125k +
69
No College
116
College
100
Adv. Degree
81

Understand Holiday Time Consumer Behavior

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Holiday Time Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 11.0x
Sunny Meadow 7.2x
Reese's Peanut Butter Cups 5.1x
Hefty 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
359

Where is Holiday Time Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.5x
Armour 1.5x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
91
Credit
107
Debit
108
Food Stamps
50

When is Holiday Time Purchased?

day of week
Sun
17.2%
Mon
11.3%
Tue
11.1%
Wed
11.3%
Thu
10.3%
Fri
21.1%
Sat
17.8%
time of day
Morning
16.1%
Noon
16.5%
Afternoon
34.3%
Evening
24.6%
Late
8.5%

About Our Holiday Time Consumer Insights

How do we know who buys Holiday Time? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Holiday Time consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.