Holland House Consumer Insights

Who buys Holland House? A Holland House consumer is generally very high income, Caucasian, and older age. Holland House consumers are more likely to purchase Holland House during larger pantry stocking trips. Brands such as Swanson, Perdue, and Barilla also tend to be purchased in the same trip. Sample consumer insights data below.

Holland House Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.9%
Total Basket $ (median)
$69.26

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Holland House Consumer Demographics

demographic
index
Female
100
Male
101
<24
84
25-34
103
35-44
100
45-54
97
55-64
105
65+
93
African American
71
Asian
87
Caucasian
106
Hispanic
73
demographic
index
Has Kids
96
No Kids
108
- $20k
64
$20k-40k
79
$40k-60k
78
$60k-80k
109
$80k-100k
106
$100k-125k
123
$125k +
143
No College
81
College
103
Adv. Degree
107

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Holland House Basket Affinity & Size

brand
basket affinity
Swanson 9.4x
Perdue 6.0x
Barilla 5.8x
Mccormick 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
509

Where is Holland House Purchased?

channels
index
Drug
31
Food
148
Gas & Convenience
2
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Almond Breeze 1.6x
Perdue 1.6x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
120
Credit
102
Debit
92
Food Stamps
83

When is Holland House Purchased?

day of week
Sun
20.3%
Mon
14.4%
Tue
12.4%
Wed
11.1%
Thu
10.7%
Fri
13.4%
Sat
17.8%
time of day
Morning
14.6%
Noon
18.8%
Afternoon
39.2%
Evening
22.4%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Holland House consumers purchase?

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Why do Holland House consumers try new brands?

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Where do Holland House consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Holland House Target Market

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Who actually buys Holland House? Do these consumers match the intended target market of Holland House?

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What motivates the target market to purchase Holland House?

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What other target market should Holland House look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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