Holland House Consumer Insights

Who buys Holland House?

A Holland House consumer is generally very high income, Caucasian, and older age. Holland House consumers are more likely to purchase Holland House during larger pantry stocking trips. Brands such as Swanson, Perdue, and Barilla also tend to be purchased in the same trip. See sample consumer insights data below.

Holland House Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.9%
Total Basket $ (median)
$69.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Holland House Consumer Demographics

demographic
index
Female
100
Male
101
<24
84
25-34
103
35-44
100
45-54
97
55-64
105
65+
93
African American
71
Asian
87
Caucasian
106
Hispanic
73
demographic
index
Has Kids
96
No Kids
108
- $20k
64
$20k-40k
79
$40k-60k
78
$60k-80k
109
$80k-100k
106
$100k-125k
123
$125k +
143
No College
81
College
103
Adv. Degree
107

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Holland House Basket Affinity & Size

brand
basket affinity
Swanson 9.4x
Perdue 6.0x
Barilla 5.8x
Mccormick 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
509

Where is Holland House Purchased?

channels
index
Drug
31
Food
148
Gas & Convenience
2
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Almond Breeze 1.6x
Perdue 1.6x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
120
Credit
102
Debit
92
Food Stamps
83

When is Holland House Purchased?

day of week
Sun
20.3%
Mon
14.4%
Tue
12.4%
Wed
11.1%
Thu
10.7%
Fri
13.4%
Sat
17.8%
time of day
Morning
14.6%
Noon
18.8%
Afternoon
39.2%
Evening
22.4%
Late
5.0%

Get More Holland House Data

Contact us for the latest Holland House consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Holland House consumers switch to?

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Why do consumers stop buying Holland House products?

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Which retailers do Holland House shoppers prefer to shop at?

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What motivates consumers to try Holland House products?

Research the Holland House Target Market

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Who actually buys Holland House? Do these consumers match the intended target market of Holland House?

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What motivates the target market to purchase Holland House?

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What other target market should Holland House look at?

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Which other brands have a similar target market?

About Our Holland House Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.