Holsum Consumer Insights

Who buys Holsum?

A Holsum consumer is generally very low income, Hispanic, and young adult age. Holsum consumers are more likely to purchase Holsum during larger pantry stocking trips. Brands such as Coca-Cola Zero, Armour, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Holsum Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Holsum Consumer Demographics

demographic
index
Female
99
Male
113
<24
112
25-34
125
35-44
95
45-54
80
55-64
100
65+
65
African American
60
Asian
59
Caucasian
105
Hispanic
134
demographic
index
Has Kids
106
No Kids
87
- $20k
227
$20k-40k
103
$40k-60k
104
$60k-80k
109
$80k-100k
76
$100k-125k
82
$125k +
38
No College
151
College
87
Adv. Degree
105

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Holsum Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 8.0x
Armour 6.8x
Blue Bonnet 6.4x
Diet Mountain Dew 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
419

Where is Holsum Purchased?

channels
index
Club
154
Dollar
107
Drug
77
Food
9
Gas & Convenience
7
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.0x
Sunbeam 1.9x
Diet Mountain Dew 1.9x
Hellmann's 1.8x

How Did They Pay?

method
index
Cash
104
Credit
91
Debit
101
Food Stamps
169

When is Holsum Purchased?

day of week
Sun
18.8%
Mon
12.1%
Tue
11.1%
Wed
11.3%
Thu
10.8%
Fri
16.3%
Sat
19.6%
time of day
Morning
13.5%
Noon
16.7%
Afternoon
31.8%
Evening
29.7%
Late
8.3%

Get More Holsum Data

Contact us for the latest Holsum consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Holsum consumers switch to?

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Why do consumers stop buying Holsum products?

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Which retailers do Holsum shoppers prefer to shop at?

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What motivates consumers to try Holsum products?

Research the Holsum Target Market

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Who actually buys Holsum? Do these consumers match the intended target market of Holsum?

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What motivates the target market to buy Holsum?

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What other target market should Holsum look at?

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Which other brands have a similar target market?

About Our Holsum Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.