HOME 360 Consumer Insights

Who buys HOME 360?

A HOME 360 consumer is generally median income, Caucasian, and upper middle age. HOME 360 consumers are more likely to purchase HOME 360 during larger pantry stocking trips. Brands such as Utz, Hillshire Farm, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

HOME 360 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.62

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

HOME 360 Consumer Demographics

demographic
index
Female
99
Male
109
<24
84
25-34
84
35-44
98
45-54
125
55-64
114
65+
77
African American
116
Asian
17
Caucasian
118
Hispanic
26
demographic
index
Has Kids
97
No Kids
108
- $20k
86
$20k-40k
104
$40k-60k
114
$60k-80k
116
$80k-100k
98
$100k-125k
89
$125k +
70
No College
104
College
98
Adv. Degree
103

Understand HOME 360 Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

HOME 360 Basket Affinity & Size

brand
basket affinity
Utz 9.0x
Hillshire Farm 7.6x
Fresh Express 7.2x
Scott 6.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
356

Where is HOME 360 Purchased?

channels
index
Club
0
Dollar
1
Drug
1
Food
296
Gas & Convenience
6
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.7x
Sunny Meadow 2.3x
Perdue 2.1x
Domino 1.8x

How Did They Pay?

method
index
Cash
83
Credit
72
Debit
142
Food Stamps
60

When is HOME 360 Purchased?

day of week
Sun
19.2%
Mon
13.0%
Tue
11.4%
Wed
11.8%
Thu
11.6%
Fri
14.6%
Sat
18.3%
time of day
Morning
14.1%
Noon
15.7%
Afternoon
35.5%
Evening
29.8%
Late
4.9%

About Our HOME 360 Consumer Insights

How do we know who buys HOME 360? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the HOME 360 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.