HOME 360 Consumer Insights

Who buys HOME 360?

A HOME 360 consumer is generally median income, Caucasian, and upper middle age. HOME 360 consumers are more likely to purchase HOME 360 during larger pantry stocking trips. Brands such as Utz, Hillshire Farm, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

HOME 360 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

HOME 360 Consumer Demographics

demographic
index
Female
99
Male
109
<24
84
25-34
84
35-44
98
45-54
125
55-64
114
65+
77
African American
116
Asian
17
Caucasian
118
Hispanic
26
demographic
index
Has Kids
97
No Kids
108
- $20k
86
$20k-40k
104
$40k-60k
114
$60k-80k
116
$80k-100k
98
$100k-125k
89
$125k +
70
No College
104
College
98
Adv. Degree
103

Understand HOME 360 Consumer Behavior

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HOME 360 Basket Affinity & Size

brand
basket affinity
Utz 9.0x
Hillshire Farm 7.6x
Fresh Express 7.2x
Scott 6.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
356

Where is HOME 360 Purchased?

channels
index
Club
0
Dollar
1
Drug
1
Food
296
Gas & Convenience
6
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.7x
Sunny Meadow 2.3x
Perdue 2.1x
Domino 1.8x

How Did They Pay?

method
index
Cash
83
Credit
72
Debit
142
Food Stamps
60

When is HOME 360 Purchased?

day of week
Sun
19.2%
Mon
13.0%
Tue
11.4%
Wed
11.8%
Thu
11.6%
Fri
14.6%
Sat
18.3%
time of day
Morning
14.1%
Noon
15.7%
Afternoon
35.5%
Evening
29.8%
Late
4.9%

Get More HOME 360 Data

Better understand HOME 360 consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do HOME 360 consumers switch to?

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Why do consumers stop buying HOME 360 products?

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Which retailers do HOME 360 shoppers prefer to shop at?

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What motivates consumers to try HOME 360 products?

Research the HOME 360 Target Market

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Who actually buys HOME 360? Do these consumers match the intended target market of HOME 360?

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What motivates the target market to buy HOME 360?

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What other target market should HOME 360 look at?

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Which other brands have a similar target market?

About Our HOME 360 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.