HOME 360 Consumer Insights

Who buys HOME 360?

A HOME 360 consumer is generally median income, Caucasian, and upper middle age. HOME 360 consumers are more likely to purchase HOME 360 during larger pantry stocking trips. Brands such as Utz, Hillshire Farm, and Fresh Express also tend to be purchased in the same trip. Sample consumer insights data below.

HOME 360 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.62

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

HOME 360 Consumer Demographics

demographic
index
Female
99
Male
109
<24
84
25-34
84
35-44
98
45-54
125
55-64
114
65+
77
African American
116
Asian
17
Caucasian
118
Hispanic
26
demographic
index
Has Kids
97
No Kids
108
- $20k
86
$20k-40k
104
$40k-60k
114
$60k-80k
116
$80k-100k
98
$100k-125k
89
$125k +
70
No College
104
College
98
Adv. Degree
103

Understand HOME 360 Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

HOME 360 Basket Affinity & Size

brand
basket affinity
Utz 9.0x
Hillshire Farm 7.6x
Fresh Express 7.2x
Scott 6.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
356

Where is HOME 360 Purchased?

channels
index
Club
0
Dollar
1
Drug
1
Food
296
Gas & Convenience
6
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.7x
Sunny Meadow 2.3x
Perdue 2.1x
Domino 1.8x

How Did They Pay?

method
index
Cash
83
Credit
72
Debit
142
Food Stamps
60

When is HOME 360 Purchased?

day of week
Sun
19.2%
Mon
13.0%
Tue
11.4%
Wed
11.8%
Thu
11.6%
Fri
14.6%
Sat
18.3%
time of day
Morning
14.1%
Noon
15.7%
Afternoon
35.5%
Evening
29.8%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do HOME 360 consumers purchase?

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Why do HOME 360 consumers try new brands?

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Where do HOME 360 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the HOME 360 Target Market

Arrow and target

Who actually buys HOME 360? Do these consumers match the intended target market of HOME 360?

Thought bubble

What motivates the target market to purchase HOME 360?

magnifying glass

What other target market should HOME 360 look at?

venn diagram

Which other brands have a similar target market?

About Our HOME 360 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.