Home City Consumer Insights

Who buys Home City?

A Home City consumer is generally slightly lower income, Caucasian, and older age. Home City consumers are more likely to purchase Home City during mid to large sized trips. Brands such as Hefty, Bud Light, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Home City Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.80
% of Basket $ (median)
13.5%
Total Basket $ (median)
$20.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Home City Consumer Demographics

demographic
index
Female
98
Male
123
<24
73
25-34
79
35-44
104
45-54
117
55-64
123
65+
87
African American
69
Asian
24
Caucasian
120
Hispanic
23
demographic
index
Has Kids
101
No Kids
98
- $20k
85
$20k-40k
92
$40k-60k
118
$60k-80k
107
$80k-100k
103
$100k-125k
84
$125k +
93
No College
107
College
96
Adv. Degree
110

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Home City Basket Affinity & Size

brand
basket affinity
Hefty 8.2x
Bud Light 7.2x
Blue Bonnet 6.6x
Sweet Baby Ray's 6.4x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
131

Where is Home City Purchased?

channels
index
Club
105
Dollar
724
Drug
59
Food
71
Gas & Convenience
364
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.8x
Fresh Selections 1.8x
Farmers Market 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
130
Credit
119
Debit
75
Food Stamps
58

When is Home City Purchased?

day of week
Sun
17.1%
Mon
7.6%
Tue
7.1%
Wed
8.1%
Thu
12.3%
Fri
17.0%
Sat
30.8%
time of day
Morning
25.5%
Noon
20.7%
Afternoon
30.0%
Evening
19.1%
Late
4.7%

About Our Home City Consumer Insights

How do we know who buys Home City? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Home City consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.