Home City Consumer Insights

Who buys Home City? A Home City consumer is generally slightly lower income, Caucasian, and older age. Home City consumers are more likely to purchase Home City during mid to large sized trips. Brands such as Hefty, Bud Light, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Home City Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.80
% of Basket $ (median)
13.5%
Total Basket $ (median)
$20.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Home City Consumer Demographics

demographic
index
Female
98
Male
123
<24
73
25-34
79
35-44
104
45-54
117
55-64
123
65+
87
African American
69
Asian
24
Caucasian
120
Hispanic
23
demographic
index
Has Kids
101
No Kids
98
- $20k
85
$20k-40k
92
$40k-60k
118
$60k-80k
107
$80k-100k
103
$100k-125k
84
$125k +
93
No College
107
College
96
Adv. Degree
110

Understand Home City Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Home City Basket Affinity & Size

brand
basket affinity
Hefty 8.2x
Bud Light 7.2x
Blue Bonnet 6.6x
Sweet Baby Ray's 6.4x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
131

Where is Home City Purchased?

channels
index
Club
105
Dollar
724
Drug
59
Food
71
Gas & Convenience
364
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.8x
Fresh Selections 1.8x
Farmers Market 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
130
Credit
119
Debit
75
Food Stamps
58

When is Home City Purchased?

day of week
Sun
17.1%
Mon
7.6%
Tue
7.1%
Wed
8.1%
Thu
12.3%
Fri
17.0%
Sat
30.8%
time of day
Morning
25.5%
Noon
20.7%
Afternoon
30.0%
Evening
19.1%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Home City consumers purchase?

check mark

Why do Home City consumers try new brands?

check mark

Where do Home City consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Home City Target Market

Arrow and target

Who actually buys Home City? Do these consumers match the intended target market of Home City?

Thought bubble

What motivates the target market to purchase Home City?

magnifying glass

What other target market should Home City look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us