Home Pride Consumer Insights

Who buys Home Pride?

A Home Pride consumer is generally very high income, Hispanic, and older age. Home Pride consumers are more likely to purchase Home Pride during larger pantry stocking trips. Brands such as Smart Balance, Skippy, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Home Pride Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.7%
Total Basket $ (median)
$58.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Home Pride Consumer Demographics

demographic
index
Female
100
Male
103
<24
96
25-34
73
35-44
104
45-54
117
55-64
131
65+
85
African American
119
Asian
171
Caucasian
81
Hispanic
181
demographic
index
Has Kids
108
No Kids
81
- $20k
88
$20k-40k
92
$40k-60k
89
$60k-80k
104
$80k-100k
94
$100k-125k
112
$125k +
127
No College
92
College
110
Adv. Degree
60

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Home Pride Basket Affinity & Size

brand
basket affinity
Smart Balance 5.9x
Skippy 5.8x
Farmers Market 4.9x
Mission (Foods) 4.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
418

Where is Home Pride Purchased?

channels
index
Club
2
Dollar
45
Drug
11
Food
193
Gas & Convenience
3
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Skippy 1.8x
Taylor Farms 1.7x
King's Hawaiian 1.6x

How Did They Pay?

method
index
Cash
190
Credit
53
Debit
99
Food Stamps
107

When is Home Pride Purchased?

day of week
Sun
19.6%
Mon
16.5%
Tue
13.0%
Wed
12.4%
Thu
11.5%
Fri
11.7%
Sat
15.4%
time of day
Morning
16.0%
Noon
14.6%
Afternoon
35.4%
Evening
28.1%
Late
6.0%

About Our Home Pride Consumer Insights

How do we know who buys Home Pride? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Home Pride consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.