Home Run Inn Consumer Insights

Who buys Home Run Inn? A Home Run Inn consumer is generally very high income, African American, and older age. Home Run Inn consumers are more likely to purchase Home Run Inn during larger pantry stocking trips. Brands such as Arnold, Chef Boyardee, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Home Run Inn Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
13.1%
Total Basket $ (median)
$60.83

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Home Run Inn Consumer Demographics

demographic
index
Female
99
Male
107
<24
63
25-34
86
35-44
96
45-54
111
55-64
145
65+
107
African American
153
Asian
42
Caucasian
104
Hispanic
111
demographic
index
Has Kids
96
No Kids
109
- $20k
89
$20k-40k
91
$40k-60k
102
$60k-80k
104
$80k-100k
96
$100k-125k
80
$125k +
134
No College
117
College
90
Adv. Degree
126

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Home Run Inn Basket Affinity & Size

brand
basket affinity
Arnold 11.4x
Chef Boyardee 7.3x
Jennie-O 6.3x
Fresh Express 5.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
401

Where is Home Run Inn Purchased?

channels
index
Club
79
Drug
414
Food
91
Gas & Convenience
5
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 2.1x
Goya 1.9x
Lean Cuisine 1.8x
Entenmann's 1.8x

How Did They Pay?

method
index
Cash
149
Credit
82
Debit
83
Food Stamps
188

When is Home Run Inn Purchased?

day of week
Sun
16.9%
Mon
12.8%
Tue
10.8%
Wed
12.1%
Thu
12.6%
Fri
15.2%
Sat
19.5%
time of day
Morning
15.1%
Noon
15.1%
Afternoon
33.5%
Evening
29.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Home Run Inn consumers purchase?

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Why do Home Run Inn consumers try new brands?

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Where do Home Run Inn consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Home Run Inn Target Market

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Who actually buys Home Run Inn? Do these consumers match the intended target market of Home Run Inn?

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What motivates the target market to purchase Home Run Inn?

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What other target market should Home Run Inn look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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