Homemaker Consumer Insights

Who buys Homemaker?

A Homemaker consumer is generally very low income, African American, and senior age. Homemaker consumers are more likely to purchase Homemaker during larger pantry stocking trips. Brands such as Sunny Meadow, Generic Pma, and Taylor Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Homemaker Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.9%
Total Basket $ (median)
$58.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Homemaker Consumer Demographics

demographic
index
Female
98
Male
123
<24
130
25-34
82
35-44
86
45-54
112
55-64
121
65+
304
African American
233
Asian
100
Caucasian
91
Hispanic
116
demographic
index
Has Kids
89
No Kids
124
- $20k
130
$20k-40k
113
$40k-60k
112
$60k-80k
109
$80k-100k
110
$100k-125k
60
$125k +
58
No College
111
College
97
Adv. Degree
104

Understand Homemaker Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Homemaker Basket Affinity & Size

brand
basket affinity
Sunny Meadow 14.9x
Generic Pma 8.4x
Taylor Farms 8.0x
Natures Own 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
406

Where is Homemaker Purchased?

channels
index
Club
325
Drug
1
Food
2
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Sunbeam 1.8x
Armour 1.7x
Natures Own 1.7x

How Did They Pay?

method
index
Cash
116
Credit
90
Debit
101
Food Stamps
126

When is Homemaker Purchased?

day of week
Sun
15.4%
Mon
11.9%
Tue
12.2%
Wed
12.2%
Thu
11.9%
Fri
17.8%
Sat
18.6%
time of day
Morning
14.8%
Noon
16.7%
Afternoon
35.6%
Evening
27.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Homemaker consumers purchase?

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Why do Homemaker consumers try new brands?

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Where do Homemaker consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Homemaker Target Market

Arrow and target

Who actually buys Homemaker? Do these consumers match the intended target market of Homemaker?

Thought bubble

What motivates the target market to purchase Homemaker?

magnifying glass

What other target market should Homemaker look at?

venn diagram

Which other brands have a similar target market?

About Our Homemaker Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.