Homemaker Consumer Insights

Who buys Homemaker?

A Homemaker consumer is generally very low income, African American, and senior age. Homemaker consumers are more likely to purchase Homemaker during larger pantry stocking trips. Brands such as Sunny Meadow, Generic Pma, and Taylor Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Homemaker Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.9%
Total Basket $ (median)
$58.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Homemaker Consumer Demographics

demographic
index
Female
98
Male
123
<24
130
25-34
82
35-44
86
45-54
112
55-64
121
65+
304
African American
233
Asian
100
Caucasian
91
Hispanic
116
demographic
index
Has Kids
89
No Kids
124
- $20k
130
$20k-40k
113
$40k-60k
112
$60k-80k
109
$80k-100k
110
$100k-125k
60
$125k +
58
No College
111
College
97
Adv. Degree
104

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Homemaker Basket Affinity & Size

brand
basket affinity
Sunny Meadow 14.9x
Generic Pma 8.4x
Taylor Farms 8.0x
Natures Own 6.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
406

Where is Homemaker Purchased?

channels
index
Club
325
Drug
1
Food
2
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Sunbeam 1.8x
Armour 1.7x
Natures Own 1.7x

How Did They Pay?

method
index
Cash
116
Credit
90
Debit
101
Food Stamps
126

When is Homemaker Purchased?

day of week
Sun
15.4%
Mon
11.9%
Tue
12.2%
Wed
12.2%
Thu
11.9%
Fri
17.8%
Sat
18.6%
time of day
Morning
14.8%
Noon
16.7%
Afternoon
35.6%
Evening
27.2%
Late
5.7%

Get More Homemaker Data

Better understand Homemaker consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Homemaker consumers switch to?

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Why do consumers stop buying Homemaker products?

Store front

Which retailers do Homemaker shoppers prefer to shop at?

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What motivates consumers to try Homemaker products?

Research the Homemaker Target Market

Arrow and target

Who actually buys Homemaker? Do these consumers match the intended target market of Homemaker?

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What motivates the target market to buy Homemaker?

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What other target market should Homemaker look at?

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Which other brands have a similar target market?

About Our Homemaker Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.