Homestyle Consumer Insights

Who buys Homestyle?

A Homestyle consumer is generally higher income, Caucasian, and older age. Homestyle consumers are more likely to purchase Homestyle during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, Kellogg's, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Homestyle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.08
% of Basket $ (median)
3.3%
Total Basket $ (median)
$63.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Homestyle Consumer Demographics

demographic
index
Female
101
Male
89
<24
94
25-34
72
35-44
110
45-54
97
55-64
150
65+
111
African American
52
Asian
53
Caucasian
107
Hispanic
81
demographic
index
Has Kids
104
No Kids
90
- $20k
79
$20k-40k
84
$40k-60k
104
$60k-80k
97
$80k-100k
102
$100k-125k
130
$125k +
103
No College
91
College
99
Adv. Degree
114

Understand Homestyle Consumer Behavior

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Homestyle Basket Affinity & Size

brand
basket affinity
Cinnamon Toast Crunch 11.4x
Kellogg's 11.0x
Quaker Chewy 9.2x
Pringles 8.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
529

Where is Homestyle Purchased?

channels
index
Club
6
Dollar
1
Drug
31
Food
151
Gas & Convenience
0
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
Sweet Baby Ray's 1.4x
Jennie-O 1.4x
Kraft Singles 1.4x

How Did They Pay?

method
index
Cash
147
Credit
84
Debit
91
Food Stamps
115

When is Homestyle Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
11.7%
Wed
11.5%
Thu
11.1%
Fri
17.4%
Sat
17.1%
time of day
Morning
16.2%
Noon
19.4%
Afternoon
34.0%
Evening
25.6%
Late
4.9%

About Our Homestyle Consumer Insights

How do we know who buys Homestyle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Homestyle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.