Homestyle Consumer Insights

Who buys Homestyle? A Homestyle consumer is generally higher income, Caucasian, and older age. Homestyle consumers are more likely to purchase Homestyle during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, Kellogg's, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Homestyle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.08
% of Basket $ (median)
3.3%
Total Basket $ (median)
$63.11

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Homestyle Consumer Demographics

demographic
index
Female
101
Male
89
<24
94
25-34
72
35-44
110
45-54
97
55-64
150
65+
111
African American
52
Asian
53
Caucasian
107
Hispanic
81
demographic
index
Has Kids
104
No Kids
90
- $20k
79
$20k-40k
84
$40k-60k
104
$60k-80k
97
$80k-100k
102
$100k-125k
130
$125k +
103
No College
91
College
99
Adv. Degree
114

Understand Homestyle Consumer Behavior

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Homestyle Basket Affinity & Size

brand
basket affinity
Cinnamon Toast Crunch 11.4x
Kellogg's 11.0x
Quaker Chewy 9.2x
Pringles 8.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
529

Where is Homestyle Purchased?

channels
index
Club
6
Dollar
1
Drug
31
Food
151
Gas & Convenience
0
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
Sweet Baby Ray's 1.4x
Jennie-O 1.4x
Kraft Singles 1.4x

How Did They Pay?

method
index
Cash
147
Credit
84
Debit
91
Food Stamps
115

When is Homestyle Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
11.7%
Wed
11.5%
Thu
11.1%
Fri
17.4%
Sat
17.1%
time of day
Morning
16.2%
Noon
19.4%
Afternoon
34.0%
Evening
25.6%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Homestyle consumers purchase?

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Why do Homestyle consumers try new brands?

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Where do Homestyle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Homestyle Target Market

Arrow and target

Who actually buys Homestyle? Do these consumers match the intended target market of Homestyle?

Thought bubble

What motivates the target market to purchase Homestyle?

magnifying glass

What other target market should Homestyle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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