Honest Kids Consumer Insights

Who buys Honest Kids?

A Honest Kids consumer is generally very high income, Asian, and lower middle age. Honest Kids consumers are more likely to purchase Honest Kids during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Honest Kids Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$68.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Honest Kids Consumer Demographics

demographic
index
Female
101
Male
86
<24
32
25-34
101
35-44
134
45-54
79
55-64
24
65+
37
African American
79
Asian
145
Caucasian
93
Hispanic
123
demographic
index
Has Kids
132
No Kids
28
- $20k
46
$20k-40k
52
$40k-60k
71
$60k-80k
94
$80k-100k
123
$100k-125k
143
$125k +
191
No College
46
College
105
Adv. Degree
137

Understand Honest Kids Consumer Behavior

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Honest Kids Basket Affinity & Size

brand
basket affinity
Archer Farms 13.5x
Horizon Organic 12.0x
Dannon Danimals 6.0x
Nutella 5.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
428

Where is Honest Kids Purchased?

channels
index
Club
221
Drug
0
Food
101
Gas & Convenience
1
Mass
94
regions
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What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.6x
Huggies 1.5x

How Did They Pay?

method
index
Cash
55
Credit
114
Debit
109
Food Stamps
109

When is Honest Kids Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
11.9%
Wed
11.5%
Thu
12.3%
Fri
15.6%
Sat
17.1%
time of day
Morning
15.3%
Noon
22.7%
Afternoon
34.7%
Evening
23.4%
Late
4.0%

Get More Honest Kids Data

Better understand Honest Kids consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Honest Kids consumers switch to?

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Why do consumers stop buying Honest Kids products?

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Which retailers do Honest Kids shoppers prefer to shop at?

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What motivates consumers to try Honest Kids products?

Research the Honest Kids Target Market

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Who actually buys Honest Kids? Do these consumers match the intended target market of Honest Kids?

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What motivates the target market to buy Honest Kids?

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What other target market should Honest Kids look at?

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Which other brands have a similar target market?

About Our Honest Kids Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.