Honest Kids Consumer Insights

Who buys Honest Kids? A Honest Kids consumer is generally very high income, Asian, and lower middle age. Honest Kids consumers are more likely to purchase Honest Kids during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Honest Kids Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$68.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Honest Kids Consumer Demographics

demographic
index
Female
101
Male
86
<24
32
25-34
101
35-44
134
45-54
79
55-64
24
65+
37
African American
79
Asian
145
Caucasian
93
Hispanic
123
demographic
index
Has Kids
132
No Kids
28
- $20k
46
$20k-40k
52
$40k-60k
71
$60k-80k
94
$80k-100k
123
$100k-125k
143
$125k +
191
No College
46
College
105
Adv. Degree
137

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Honest Kids Basket Affinity & Size

brand
basket affinity
Archer Farms 13.5x
Horizon Organic 12.0x
Dannon Danimals 6.0x
Nutella 5.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
428

Where is Honest Kids Purchased?

channels
index
Club
221
Drug
0
Food
101
Gas & Convenience
1
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.6x
Huggies 1.5x

How Did They Pay?

method
index
Cash
55
Credit
114
Debit
109
Food Stamps
109

When is Honest Kids Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
11.9%
Wed
11.5%
Thu
12.3%
Fri
15.6%
Sat
17.1%
time of day
Morning
15.3%
Noon
22.7%
Afternoon
34.7%
Evening
23.4%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Honest Kids consumers purchase?

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Why do Honest Kids consumers try new brands?

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Where do Honest Kids consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Honest Kids Target Market

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Who actually buys Honest Kids? Do these consumers match the intended target market of Honest Kids?

Thought bubble

What motivates the target market to purchase Honest Kids?

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What other target market should Honest Kids look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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