Honest Tea Consumer Insights

Who buys Honest Tea?

A Honest Tea consumer is generally very high income, Asian, and lower middle age. Honest Tea consumers are more likely to purchase Honest Tea during larger pantry stocking trips. Brands such as Gold Peak, Horizon Organic, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Honest Tea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
8.1%
Total Basket $ (median)
$30.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Honest Tea Consumer Demographics

demographic
index
Female
100
Male
101
<24
58
25-34
112
35-44
122
45-54
79
55-64
39
65+
41
African American
81
Asian
146
Caucasian
93
Hispanic
114
demographic
index
Has Kids
118
No Kids
60
- $20k
61
$20k-40k
64
$40k-60k
73
$60k-80k
92
$80k-100k
122
$100k-125k
132
$125k +
175
No College
56
College
103
Adv. Degree
136

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Honest Tea Basket Affinity & Size

brand
basket affinity
Gold Peak 12.9x
Horizon Organic 9.1x
Chobani 7.0x
Boars Head 6.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
289

Where is Honest Tea Purchased?

channels
index
Beauty
5
Club
133
Dollar
10
Drug
51
Food
141
Gas & Convenience
45
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Gold Peak 1.7x
Archer Farms 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
67
Credit
117
Debit
101
Food Stamps
93

When is Honest Tea Purchased?

day of week
Sun
18.1%
Mon
13.3%
Tue
12.3%
Wed
12.0%
Thu
12.3%
Fri
15.1%
Sat
16.9%
time of day
Morning
15.0%
Noon
19.9%
Afternoon
35.1%
Evening
24.5%
Late
5.6%

Get More Honest Tea Data

Contact us for the latest Honest Tea consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Honest Tea consumers switch to?

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Why do consumers stop buying Honest Tea products?

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Which retailers do Honest Tea shoppers prefer to shop at?

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What motivates consumers to try Honest Tea products?

Research the Honest Tea Target Market

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Who actually buys Honest Tea? Do these consumers match the intended target market of Honest Tea?

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What motivates the target market to buy Honest Tea?

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What other target market should Honest Tea look at?

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Which other brands have a similar target market?

About Our Honest Tea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.