Honest Tea Consumer Insights

Who buys Honest Tea? Honest Tea consumers are generally very high income, Asian, and lower middle age. Honest Tea consumers are more likely to purchase Honest Tea during larger pantry stocking trips. Brands such as Gold Peak, Horizon Organic, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Honest Tea Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
8.1%
Total Basket $ (median)
$30.69

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Honest Tea Consumer Demographics

demographic
index
Female
100
Male
101
<24
58
25-34
112
35-44
122
45-54
79
55-64
39
65+
41
African American
81
Asian
146
Caucasian
93
Hispanic
114
demographic
index
Has Kids
118
No Kids
60
- $20k
61
$20k-40k
64
$40k-60k
73
$60k-80k
92
$80k-100k
122
$100k-125k
132
$125k +
175
No College
56
College
103
Adv. Degree
136

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Honest Tea Basket Affinity & Size

brand
basket affinity
Gold Peak 12.9x
Horizon Organic 9.1x
Chobani 7.0x
Boars Head 6.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
289

Where is Honest Tea Purchased?

channels
index
Beauty
5
Club
133
Dollar
10
Drug
51
Food
141
Gas & Convenience
45
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Gold Peak 1.7x
Archer Farms 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
67
Credit
117
Debit
101
Food Stamps
93

When is Honest Tea Purchased?

day of week
Sun
18.1%
Mon
13.3%
Tue
12.3%
Wed
12.0%
Thu
12.3%
Fri
15.1%
Sat
16.9%
time of day
Morning
15.0%
Noon
19.9%
Afternoon
35.1%
Evening
24.5%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Honest Tea consumers purchase?

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Why do Honest Tea consumers try new brands?

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Where do Honest Tea consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Honest Tea Target Market

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Who actually buys Honest Tea? Do these consumers match the intended target market of Honest Tea?

Thought bubble

What motivates the target market to purchase Honest Tea?

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What other target market should Honest Tea look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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