Honey Maid Consumer Insights

Who buys Honey Maid?

A Honey Maid consumer is generally higher income, Caucasian, and lower middle age. Honey Maid consumers are more likely to purchase Honey Maid during larger pantry stocking trips. Brands such as Hershey's, Nabisco Ritz, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

Honey Maid Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Honey Maid Consumer Demographics

demographic
index
Female
101
Male
86
<24
67
25-34
95
35-44
111
45-54
92
55-64
94
65+
101
African American
94
Asian
69
Caucasian
106
Hispanic
78
demographic
index
Has Kids
111
No Kids
76
- $20k
81
$20k-40k
84
$40k-60k
95
$60k-80k
102
$80k-100k
110
$100k-125k
116
$125k +
112
No College
80
College
102
Adv. Degree
112

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Honey Maid Basket Affinity & Size

brand
basket affinity
Hershey's 6.5x
Nabisco Ritz 4.4x
Nabisco Wheat Thins 4.3x
Nabisco Triscuit 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
476

Where is Honey Maid Purchased?

channels
index
Club
120
Dollar
68
Drug
28
Food
87
Gas & Convenience
3
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.4x
Dannon Danimals 1.4x
General Mills Fiber One 1.3x
General Mills Lucky Charms 1.3x

How Did They Pay?

method
index
Cash
92
Credit
101
Debit
102
Food Stamps
121

When is Honey Maid Purchased?

day of week
Sun
15.7%
Mon
13.0%
Tue
12.0%
Wed
12.4%
Thu
12.9%
Fri
16.1%
Sat
17.9%
time of day
Morning
14.9%
Noon
17.6%
Afternoon
34.2%
Evening
27.1%
Late
6.3%

Get More Honey Maid Data

Contact us for the latest Honey Maid consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Honey Maid consumers switch to?

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Why do consumers stop buying Honey Maid products?

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Which retailers do Honey Maid shoppers prefer to shop at?

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What motivates consumers to try Honey Maid products?

Research the Honey Maid Target Market

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Who actually buys Honey Maid? Do these consumers match the intended target market of Honey Maid?

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What motivates the target market to purchase Honey Maid?

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What other target market should Honey Maid look at?

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Which other brands have a similar target market?

About Our Honey Maid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.