Honey Maid Consumer Insights

Who buys Honey Maid?

A Honey Maid consumer is generally higher income, Caucasian, and lower middle age. Honey Maid consumers are more likely to purchase Honey Maid during larger pantry stocking trips. Brands such as Hershey's, Nabisco Ritz, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

Honey Maid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.49

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Honey Maid Consumer Demographics

demographic
index
Female
101
Male
86
<24
67
25-34
95
35-44
111
45-54
92
55-64
94
65+
101
African American
94
Asian
69
Caucasian
106
Hispanic
78
demographic
index
Has Kids
111
No Kids
76
- $20k
81
$20k-40k
84
$40k-60k
95
$60k-80k
102
$80k-100k
110
$100k-125k
116
$125k +
112
No College
80
College
102
Adv. Degree
112

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Honey Maid Basket Affinity & Size

brand
basket affinity
Hershey's 6.5x
Nabisco Ritz 4.4x
Nabisco Wheat Thins 4.3x
Nabisco Triscuit 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
476

Where is Honey Maid Purchased?

channels
index
Club
120
Dollar
68
Drug
28
Food
87
Gas & Convenience
3
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.4x
Dannon Danimals 1.4x
General Mills Fiber One 1.3x
General Mills Lucky Charms 1.3x

How Did They Pay?

method
index
Cash
92
Credit
101
Debit
102
Food Stamps
121

When is Honey Maid Purchased?

day of week
Sun
15.7%
Mon
13.0%
Tue
12.0%
Wed
12.4%
Thu
12.9%
Fri
16.1%
Sat
17.9%
time of day
Morning
14.9%
Noon
17.6%
Afternoon
34.2%
Evening
27.1%
Late
6.3%

About Our Honey Maid Consumer Insights

How do we know who buys Honey Maid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Honey Maid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.