Honey Nut Chex Consumer Insights

Who buys Honey Nut Chex?

A Honey Nut Chex consumer is generally very high income, Caucasian, and senior age. Honey Nut Chex consumers are more likely to purchase Honey Nut Chex during larger pantry stocking trips. Brands such as Chex Mix, Post Honey Bunches Of Oats, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.

Honey Nut Chex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
4.6%
Total Basket $ (median)
$80.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Honey Nut Chex Consumer Demographics

demographic
index
Female
99
Male
111
<24
87
25-34
94
35-44
109
45-54
97
55-64
80
65+
135
African American
73
Asian
92
Caucasian
104
Hispanic
79
demographic
index
Has Kids
105
No Kids
88
- $20k
67
$20k-40k
70
$40k-60k
88
$60k-80k
100
$80k-100k
120
$100k-125k
125
$125k +
136
No College
74
College
101
Adv. Degree
127

Understand Honey Nut Chex Consumer Behavior

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Honey Nut Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
473

Where is Honey Nut Chex Purchased?

channels
index
Club
289
Dollar
14
Drug
16
Food
171
Gas & Convenience
1
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
General Mills Cheerios 1.5x
Kelloggs Frosted Mini Wheat 1.5x
Chex Mix 1.5x

How Did They Pay?

method
index
Cash
64
Credit
124
Debit
100
Food Stamps
82

When is Honey Nut Chex Purchased?

day of week
Sun
19.8%
Mon
12.5%
Tue
11.5%
Wed
12.6%
Thu
11.6%
Fri
14.7%
Sat
17.3%
time of day
Morning
13.6%
Noon
20.4%
Afternoon
35.4%
Evening
25.3%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Honey Nut Chex consumers purchase?

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Why do Honey Nut Chex consumers try new brands?

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Where do Honey Nut Chex consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Honey Nut Chex Target Market

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Who actually buys Honey Nut Chex? Do these consumers match the intended target market of Honey Nut Chex?

Thought bubble

What motivates the target market to purchase Honey Nut Chex?

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What other target market should Honey Nut Chex look at?

venn diagram

Which other brands have a similar target market?

About Our Honey Nut Chex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.