Honey Smacks Consumer Insights

Who buys Honey Smacks?

A Honey Smacks consumer is generally lower income, African American, and adolescent age. Honey Smacks consumers are more likely to purchase Honey Smacks during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Kelloggs Froot Loops, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Honey Smacks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Honey Smacks Consumer Demographics

demographic
index
Female
101
Male
89
<24
112
25-34
102
35-44
101
45-54
102
55-64
89
65+
68
African American
250
Asian
67
Caucasian
92
Hispanic
126
demographic
index
Has Kids
102
No Kids
95
- $20k
112
$20k-40k
115
$40k-60k
114
$60k-80k
99
$80k-100k
90
$100k-125k
80
$125k +
81
No College
113
College
101
Adv. Degree
80

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Honey Smacks Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
450

Where is Honey Smacks Purchased?

channels
index
Club
0
Dollar
332
Drug
126
Food
112
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.9x
Kelloggs Froot Loops 1.8x
General Mills Lucky Charms 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
107
Credit
85
Debit
95
Food Stamps
227

When is Honey Smacks Purchased?

day of week
Sun
17.6%
Mon
13.4%
Tue
13.1%
Wed
12.0%
Thu
12.8%
Fri
14.2%
Sat
16.9%
time of day
Morning
14.6%
Noon
13.8%
Afternoon
31.9%
Evening
30.9%
Late
8.8%

Get More Honey Smacks Data

Contact us for the latest Honey Smacks consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Honey Smacks consumers switch to?

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Why do consumers stop buying Honey Smacks products?

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Which retailers do Honey Smacks shoppers prefer to shop at?

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What motivates consumers to try Honey Smacks products?

Research the Honey Smacks Target Market

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Who actually buys Honey Smacks? Do these consumers match the intended target market of Honey Smacks?

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What motivates the target market to buy Honey Smacks?

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What other target market should Honey Smacks look at?

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Which other brands have a similar target market?

About Our Honey Smacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.