Honey Smacks Consumer Insights

Who buys Honey Smacks?

A Honey Smacks consumer is generally lower income, African American, and adolescent age. Honey Smacks consumers are more likely to purchase Honey Smacks during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Kelloggs Froot Loops, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Honey Smacks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Honey Smacks Consumer Demographics

demographic
index
Female
101
Male
89
<24
112
25-34
102
35-44
101
45-54
102
55-64
89
65+
68
African American
250
Asian
67
Caucasian
92
Hispanic
126
demographic
index
Has Kids
102
No Kids
95
- $20k
112
$20k-40k
115
$40k-60k
114
$60k-80k
99
$80k-100k
90
$100k-125k
80
$125k +
81
No College
113
College
101
Adv. Degree
80

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Honey Smacks Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
450

Where is Honey Smacks Purchased?

channels
index
Club
0
Dollar
332
Drug
126
Food
112
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.9x
Kelloggs Froot Loops 1.8x
General Mills Lucky Charms 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
107
Credit
85
Debit
95
Food Stamps
227

When is Honey Smacks Purchased?

day of week
Sun
17.6%
Mon
13.4%
Tue
13.1%
Wed
12.0%
Thu
12.8%
Fri
14.2%
Sat
16.9%
time of day
Morning
14.6%
Noon
13.8%
Afternoon
31.9%
Evening
30.9%
Late
8.8%

About Our Honey Smacks Consumer Insights

How do we know who buys Honey Smacks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Honey Smacks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.