Honey Smacks Consumer Insights

Who buys Honey Smacks?

A Honey Smacks consumer is generally lower income, African American, and adolescent age. Honey Smacks consumers are more likely to purchase Honey Smacks during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Kelloggs Froot Loops, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Honey Smacks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.32

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Honey Smacks Consumer Demographics

demographic
index
Female
101
Male
89
<24
112
25-34
102
35-44
101
45-54
102
55-64
89
65+
68
African American
250
Asian
67
Caucasian
92
Hispanic
126
demographic
index
Has Kids
102
No Kids
95
- $20k
112
$20k-40k
115
$40k-60k
114
$60k-80k
99
$80k-100k
90
$100k-125k
80
$125k +
81
No College
113
College
101
Adv. Degree
80

Understand Honey Smacks Consumer Behavior

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Honey Smacks Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
450

Where is Honey Smacks Purchased?

channels
index
Club
0
Dollar
332
Drug
126
Food
112
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.9x
Kelloggs Froot Loops 1.8x
General Mills Lucky Charms 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
107
Credit
85
Debit
95
Food Stamps
227

When is Honey Smacks Purchased?

day of week
Sun
17.6%
Mon
13.4%
Tue
13.1%
Wed
12.0%
Thu
12.8%
Fri
14.2%
Sat
16.9%
time of day
Morning
14.6%
Noon
13.8%
Afternoon
31.9%
Evening
30.9%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Honey Smacks consumers purchase?

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Why do Honey Smacks consumers try new brands?

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Where do Honey Smacks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Honey Smacks Target Market

Arrow and target

Who actually buys Honey Smacks? Do these consumers match the intended target market of Honey Smacks?

Thought bubble

What motivates the target market to purchase Honey Smacks?

magnifying glass

What other target market should Honey Smacks look at?

venn diagram

Which other brands have a similar target market?

About Our Honey Smacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.