Honeycomb Consumer Insights

Who buys Honeycomb?

A Honeycomb consumer is generally slightly lower income, African American, and lower middle age. Honeycomb consumers are more likely to purchase Honeycomb during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, General Mills Lucky Charms, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Honeycomb Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.4%
Total Basket $ (median)
$68.38

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Honeycomb Consumer Demographics

demographic
index
Female
101
Male
86
<24
103
25-34
101
35-44
112
45-54
102
55-64
54
65+
38
African American
124
Asian
76
Caucasian
103
Hispanic
85
demographic
index
Has Kids
111
No Kids
75
- $20k
93
$20k-40k
111
$40k-60k
115
$60k-80k
100
$80k-100k
98
$100k-125k
87
$125k +
80
No College
111
College
100
Adv. Degree
86

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Honeycomb Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
478

Where is Honeycomb Purchased?

channels
index
Club
2
Dollar
159
Drug
7
Food
109
Gas & Convenience
18
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.5x
Kelloggs Frosted Flakes 1.5x
Kelloggs Froot Loops 1.5x
Pop-Tarts 1.5x

How Did They Pay?

method
index
Cash
92
Credit
93
Debit
99
Food Stamps
195

When is Honeycomb Purchased?

day of week
Sun
17.1%
Mon
13.0%
Tue
12.7%
Wed
11.9%
Thu
12.6%
Fri
15.3%
Sat
17.3%
time of day
Morning
13.1%
Noon
15.7%
Afternoon
32.9%
Evening
30.4%
Late
7.9%

About Our Honeycomb Consumer Insights

How do we know who buys Honeycomb? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Honeycomb consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.