Hood Consumer Insights

Who buys Hood?

A Hood consumer is generally higher income, Caucasian, and senior age. Hood consumers are more likely to purchase Hood during larger pantry stocking trips. Brands such as Utz, Marlboro Gold Pack, and Marlboro also tend to be purchased in the same trip. See sample consumer insights data below.

Hood Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.19
% of Basket $ (median)
5.4%
Total Basket $ (median)
$58.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hood Consumer Demographics

demographic
index
Female
100
Male
105
<24
103
25-34
77
35-44
95
45-54
118
55-64
136
65+
161
African American
67
Asian
34
Caucasian
114
Hispanic
54
demographic
index
Has Kids
91
No Kids
120
- $20k
90
$20k-40k
70
$40k-60k
117
$60k-80k
82
$80k-100k
113
$100k-125k
153
$125k +
81
No College
100
College
93
Adv. Degree
135

Understand Hood Consumer Behavior

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Hood Basket Affinity & Size

brand
basket affinity
Utz 15.2x
Marlboro Gold Pack 13.2x
Marlboro 13.1x
Smart Balance 11.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
428

Where is Hood Purchased?

channels
index
Dollar
2
Drug
98
Food
244
Gas & Convenience
83
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.6x
Perdue 2.5x
Smart Balance 2.5x
Goya 2.4x

How Did They Pay?

method
index
Cash
189
Credit
103
Debit
57
Food Stamps
81

When is Hood Purchased?

day of week
Sun
18.3%
Mon
15.4%
Tue
11.7%
Wed
11.6%
Thu
10.1%
Fri
16.3%
Sat
16.7%
time of day
Morning
18.7%
Noon
16.8%
Afternoon
35.8%
Evening
24.9%
Late
3.9%

Get More Hood Data

Contact us for the latest Hood consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hood consumers switch to?

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Why do consumers stop buying Hood products?

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Which retailers do Hood shoppers prefer to shop at?

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What motivates consumers to try Hood products?

Research the Hood Target Market

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Who actually buys Hood? Do these consumers match the intended target market of Hood?

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What motivates the target market to purchase Hood?

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What other target market should Hood look at?

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Which other brands have a similar target market?

About Our Hood Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.