Hood (Frozen Novelties) Consumer Insights

Who buys Hood (Frozen Novelties)?

A Hood (Frozen Novelties) consumer is generally higher income, Caucasian, and senior age. Hood (Frozen Novelties) consumers are more likely to purchase Hood (Frozen Novelties) during larger pantry stocking trips. Brands such as Perdue, Goya, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Hood (Frozen Novelties) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hood (Frozen Novelties) Consumer Demographics

demographic
index
Female
100
Male
100
<24
111
25-34
91
35-44
99
45-54
109
55-64
95
65+
142
African American
42
Asian
42
Caucasian
113
Hispanic
54
demographic
index
Has Kids
99
No Kids
101
- $20k
85
$20k-40k
97
$40k-60k
110
$60k-80k
94
$80k-100k
100
$100k-125k
119
$125k +
89
No College
111
College
96
Adv. Degree
107

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Hood (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Perdue 6.0x
Goya 5.7x
Arnold 5.5x
Utz 5.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
412

Where is Hood (Frozen Novelties) Purchased?

channels
index
Dollar
5
Drug
93
Food
189
Gas & Convenience
20
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.3x
Perdue 2.2x
Goya 2.1x
Smart Balance 2.0x

How Did They Pay?

method
index
Cash
199
Credit
85
Debit
64
Food Stamps
120

When is Hood (Frozen Novelties) Purchased?

day of week
Sun
18.1%
Mon
12.6%
Tue
11.9%
Wed
11.4%
Thu
10.7%
Fri
16.9%
Sat
18.3%
time of day
Morning
14.8%
Noon
15.5%
Afternoon
35.0%
Evening
28.6%
Late
6.1%

Get More Hood (Frozen Novelties) Data

Contact us for the latest Hood (Frozen Novelties) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hood (Frozen Novelties) consumers switch to?

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Why do consumers stop buying Hood (Frozen Novelties) products?

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Which retailers do Hood (Frozen Novelties) shoppers prefer to shop at?

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What motivates consumers to try Hood (Frozen Novelties) products?

Research the Hood (Frozen Novelties) Target Market

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Who actually buys Hood (Frozen Novelties)? Do these consumers match the intended target market of Hood (Frozen Novelties)?

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What motivates the target market to buy Hood (Frozen Novelties)?

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What other target market should Hood (Frozen Novelties) look at?

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Which other brands have a similar target market?

About Our Hood (Frozen Novelties) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.