Hood (Frozen Novelties) Consumer Insights

Who buys Hood (Frozen Novelties)? A Hood (Frozen Novelties) consumer is generally higher income, Caucasian, and senior age. Hood (Frozen Novelties) consumers are more likely to purchase Hood (Frozen Novelties) during larger pantry stocking trips. Brands such as Perdue, Goya, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Hood (Frozen Novelties) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.36

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Hood (Frozen Novelties) Consumer Demographics

demographic
index
Female
100
Male
100
<24
111
25-34
91
35-44
99
45-54
109
55-64
95
65+
142
African American
42
Asian
42
Caucasian
113
Hispanic
54
demographic
index
Has Kids
99
No Kids
101
- $20k
85
$20k-40k
97
$40k-60k
110
$60k-80k
94
$80k-100k
100
$100k-125k
119
$125k +
89
No College
111
College
96
Adv. Degree
107

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Hood (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Perdue 6.0x
Goya 5.7x
Arnold 5.5x
Utz 5.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
412

Where is Hood (Frozen Novelties) Purchased?

channels
index
Dollar
5
Drug
93
Food
189
Gas & Convenience
20
Mass
65
regions
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What Else Do They Buy?

brand
household affinity
Utz 2.3x
Perdue 2.2x
Goya 2.1x
Smart Balance 2.0x

How Did They Pay?

method
index
Cash
199
Credit
85
Debit
64
Food Stamps
120

When is Hood (Frozen Novelties) Purchased?

day of week
Sun
18.1%
Mon
12.6%
Tue
11.9%
Wed
11.4%
Thu
10.7%
Fri
16.9%
Sat
18.3%
time of day
Morning
14.8%
Noon
15.5%
Afternoon
35.0%
Evening
28.6%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hood (Frozen Novelties) consumers purchase?

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Why do Hood (Frozen Novelties) consumers try new brands?

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Where do Hood (Frozen Novelties) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hood (Frozen Novelties) Target Market

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Who actually buys Hood (Frozen Novelties)? Do these consumers match the intended target market of Hood (Frozen Novelties)?

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What motivates the target market to purchase Hood (Frozen Novelties)?

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What other target market should Hood (Frozen Novelties) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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