Horizon Group USA Consumer Insights

Who buys Horizon Group USA?

A Horizon Group USA consumer is generally median income, Caucasian, and lower middle age. Horizon Group USA consumers are more likely to purchase Horizon Group USA during larger pantry stocking trips. Brands such as Crayola, Neutrogena, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Horizon Group USA Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Horizon Group USA Consumer Demographics

demographic
index
Female
104
Male
66
<24
75
25-34
106
35-44
115
45-54
82
55-64
71
65+
68
African American
86
Asian
64
Caucasian
105
Hispanic
104
demographic
index
Has Kids
115
No Kids
66
- $20k
83
$20k-40k
101
$40k-60k
99
$60k-80k
107
$80k-100k
106
$100k-125k
96
$125k +
97
No College
89
College
101
Adv. Degree
107

Understand Horizon Group USA Consumer Behavior

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Horizon Group USA Basket Affinity & Size

brand
basket affinity
Crayola 31.3x
Neutrogena 6.3x
Kelloggs Pop Tarts 5.0x
Charmin 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
317

Where is Horizon Group USA Purchased?

channels
index
Drug
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Dannon Danimals 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
93
Credit
97
Debit
114
Food Stamps
61

When is Horizon Group USA Purchased?

day of week
Sun
14.8%
Mon
12.1%
Tue
12.4%
Wed
13.6%
Thu
14.9%
Fri
15.3%
Sat
17.0%
time of day
Morning
15.3%
Noon
16.5%
Afternoon
34.6%
Evening
25.8%
Late
7.7%

About Our Horizon Group USA Consumer Insights

How do we know who buys Horizon Group USA? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Horizon Group USA consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.