Horizon Group USA Consumer Insights

Who buys Horizon Group USA? Horizon Group USA consumers are generally median income, Caucasian, and lower middle age. Horizon Group USA consumers are more likely to purchase Horizon Group USA during larger pantry stocking trips. Brands such as Crayola, Neutrogena, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Horizon Group USA Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.18

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Horizon Group USA Consumer Demographics

demographic
index
Female
104
Male
66
<24
75
25-34
106
35-44
115
45-54
82
55-64
71
65+
68
African American
86
Asian
64
Caucasian
105
Hispanic
104
demographic
index
Has Kids
115
No Kids
66
- $20k
83
$20k-40k
101
$40k-60k
99
$60k-80k
107
$80k-100k
106
$100k-125k
96
$125k +
97
No College
89
College
101
Adv. Degree
107

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Horizon Group USA Basket Affinity & Size

brand
basket affinity
Crayola 31.3x
Neutrogena 6.3x
Kelloggs Pop Tarts 5.0x
Charmin 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
317

Where is Horizon Group USA Purchased?

channels
index
Drug
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Dannon Danimals 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
93
Credit
97
Debit
114
Food Stamps
61

When is Horizon Group USA Purchased?

day of week
Sun
14.8%
Mon
12.1%
Tue
12.4%
Wed
13.6%
Thu
14.9%
Fri
15.3%
Sat
17.0%
time of day
Morning
15.3%
Noon
16.5%
Afternoon
34.6%
Evening
25.8%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Horizon Group USA consumers purchase?

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Why do Horizon Group USA consumers try new brands?

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Where do Horizon Group USA consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Horizon Group USA Target Market

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Who actually buys Horizon Group USA? Do these consumers match the intended target market of Horizon Group USA?

Thought bubble

What motivates the target market to purchase Horizon Group USA?

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What other target market should Horizon Group USA look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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