Horizon Organic Consumer Insights

Who buys Horizon Organic?

A Horizon Organic consumer is generally very high income, Asian, and lower middle age. Horizon Organic consumers are more likely to purchase Horizon Organic during larger pantry stocking trips. Brands such as Eggland's Best, Dannon Danimals, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Horizon Organic Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
8.3%
Total Basket $ (median)
$59.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Horizon Organic Consumer Demographics

demographic
index
Female
99
Male
114
<24
76
25-34
98
35-44
123
45-54
85
55-64
50
65+
70
African American
44
Asian
247
Caucasian
86
Hispanic
108
demographic
index
Has Kids
116
No Kids
64
- $20k
68
$20k-40k
58
$40k-60k
74
$60k-80k
83
$80k-100k
108
$100k-125k
132
$125k +
205
No College
53
College
99
Adv. Degree
159

Understand Horizon Organic Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Horizon Organic Basket Affinity & Size

brand
basket affinity
Eggland's Best 6.1x
Dannon Danimals 5.8x
Archer Farms 5.6x
Chobani 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
382

Where is Horizon Organic Purchased?

channels
index
Beauty
0
Club
110
Dollar
2
Drug
17
Food
155
Gas & Convenience
5
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
Archer Farms 1.4x
Almond Breeze 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
78
Credit
133
Debit
86
Food Stamps
57

When is Horizon Organic Purchased?

day of week
Sun
18.2%
Mon
14.8%
Tue
13.0%
Wed
12.4%
Thu
11.8%
Fri
13.4%
Sat
16.4%
time of day
Morning
15.9%
Noon
17.3%
Afternoon
33.4%
Evening
26.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Horizon Organic consumers purchase?

check mark

Why do Horizon Organic consumers try new brands?

check mark

Where do Horizon Organic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Horizon Organic Target Market

Arrow and target

Who actually buys Horizon Organic? Do these consumers match the intended target market of Horizon Organic?

Thought bubble

What motivates the target market to purchase Horizon Organic?

magnifying glass

What other target market should Horizon Organic look at?

venn diagram

Which other brands have a similar target market?

About Our Horizon Organic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.