Horizon Organic Consumer Insights

Who buys Horizon Organic?

A Horizon Organic consumer is generally very high income, Asian, and lower middle age. Horizon Organic consumers are more likely to purchase Horizon Organic during larger pantry stocking trips. Brands such as Eggland's Best, Dannon Danimals, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Horizon Organic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
8.3%
Total Basket $ (median)
$59.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Horizon Organic Consumer Demographics

demographic
index
Female
99
Male
114
<24
76
25-34
98
35-44
123
45-54
85
55-64
50
65+
70
African American
44
Asian
247
Caucasian
86
Hispanic
108
demographic
index
Has Kids
116
No Kids
64
- $20k
68
$20k-40k
58
$40k-60k
74
$60k-80k
83
$80k-100k
108
$100k-125k
132
$125k +
205
No College
53
College
99
Adv. Degree
159

Understand Horizon Organic Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Horizon Organic Basket Affinity & Size

brand
basket affinity
Eggland's Best 6.1x
Dannon Danimals 5.8x
Archer Farms 5.6x
Chobani 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
382

Where is Horizon Organic Purchased?

channels
index
Beauty
0
Club
110
Dollar
2
Drug
17
Food
155
Gas & Convenience
5
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
Archer Farms 1.4x
Almond Breeze 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
78
Credit
133
Debit
86
Food Stamps
57

When is Horizon Organic Purchased?

day of week
Sun
18.2%
Mon
14.8%
Tue
13.0%
Wed
12.4%
Thu
11.8%
Fri
13.4%
Sat
16.4%
time of day
Morning
15.9%
Noon
17.3%
Afternoon
33.4%
Evening
26.8%
Late
6.6%

About Our Horizon Organic Consumer Insights

How do we know who buys Horizon Organic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Horizon Organic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.