Hormel Consumer Insights

Who buys Hormel?

A Hormel consumer is generally slightly higher income, Asian, and upper middle age. Hormel consumers are more likely to purchase Hormel during larger pantry stocking trips. Brands such as Chef Boyardee, Ball Park, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Hormel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hormel Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
97
35-44
101
45-54
102
55-64
102
65+
102
African American
88
Asian
114
Caucasian
99
Hispanic
94
demographic
index
Has Kids
100
No Kids
99
- $20k
95
$20k-40k
99
$40k-60k
102
$60k-80k
102
$80k-100k
103
$100k-125k
101
$125k +
95
No College
97
College
102
Adv. Degree
95

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Hormel Basket Affinity & Size

brand
basket affinity
Chef Boyardee 4.2x
Ball Park 4.0x
Hillshire Farm 3.6x
Jimmy Dean 3.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
472

Where is Hormel Purchased?

channels
index
Beauty
0
Club
112
Dollar
39
Drug
31
Food
121
Gas & Convenience
19
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Sweet Baby Ray's 1.1x
Planters 1.1x

How Did They Pay?

method
index
Cash
98
Credit
95
Debit
102
Food Stamps
142

When is Hormel Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
12.1%
Wed
11.6%
Thu
11.6%
Fri
14.9%
Sat
18.0%
time of day
Morning
14.7%
Noon
17.4%
Afternoon
35.0%
Evening
26.9%
Late
6.0%

Get More Hormel Data

Contact us for the latest Hormel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hormel consumers switch to?

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Why do consumers stop buying Hormel products?

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Which retailers do Hormel shoppers prefer to shop at?

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What motivates consumers to try Hormel products?

Research the Hormel Target Market

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Who actually buys Hormel? Do these consumers match the intended target market of Hormel?

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What motivates the target market to purchase Hormel?

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What other target market should Hormel look at?

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Which other brands have a similar target market?

About Our Hormel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.