Hormel Consumer Insights

Who buys Hormel? A Hormel consumer is generally slightly higher income, Asian, and upper middle age. Hormel consumers are more likely to purchase Hormel during larger pantry stocking trips. Brands such as Chef Boyardee, Ball Park, and Hillshire Farm also tend to be purchased in the same trip. Sample consumer insights data below.

Hormel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.64

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hormel Consumer Demographics

demographic
index
Female
100
Male
100
<24
91
25-34
97
35-44
101
45-54
102
55-64
102
65+
102
African American
88
Asian
114
Caucasian
99
Hispanic
94
demographic
index
Has Kids
100
No Kids
99
- $20k
95
$20k-40k
99
$40k-60k
102
$60k-80k
102
$80k-100k
103
$100k-125k
101
$125k +
95
No College
97
College
102
Adv. Degree
95

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Hormel Basket Affinity & Size

brand
basket affinity
Chef Boyardee 4.2x
Ball Park 4.0x
Hillshire Farm 3.6x
Jimmy Dean 3.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
472

Where is Hormel Purchased?

channels
index
Beauty
0
Club
112
Dollar
39
Drug
31
Food
121
Gas & Convenience
19
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Sweet Baby Ray's 1.1x
Planters 1.1x

How Did They Pay?

method
index
Cash
98
Credit
95
Debit
102
Food Stamps
142

When is Hormel Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
12.1%
Wed
11.6%
Thu
11.6%
Fri
14.9%
Sat
18.0%
time of day
Morning
14.7%
Noon
17.4%
Afternoon
35.0%
Evening
26.9%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hormel consumers purchase?

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Why do Hormel consumers try new brands?

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Where do Hormel consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hormel Target Market

Arrow and target

Who actually buys Hormel? Do these consumers match the intended target market of Hormel?

Thought bubble

What motivates the target market to purchase Hormel?

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What other target market should Hormel look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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