Hormel Chili Master Consumer Insights

Who buys Hormel Chili Master? A Hormel Chili Master consumer is generally very low income, African American, and senior age. Hormel Chili Master consumers are more likely to purchase Hormel Chili Master during larger pantry stocking trips. Brands such as Armour, Chef Boyardee, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Hormel Chili Master Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.3%
Total Basket $ (median)
$60.63

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hormel Chili Master Consumer Demographics

demographic
index
Female
99
Male
112
<24
110
25-34
73
35-44
92
45-54
107
55-64
170
65+
217
African American
128
Asian
40
Caucasian
111
Hispanic
45
demographic
index
Has Kids
87
No Kids
129
- $20k
142
$20k-40k
139
$40k-60k
120
$60k-80k
82
$80k-100k
97
$100k-125k
68
$125k +
48
No College
132
College
98
Adv. Degree
70

Understand Hormel Chili Master Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hormel Chili Master Basket Affinity & Size

brand
basket affinity
Armour 10.8x
Chef Boyardee 8.3x
Libby's 7.9x
Maruchan Ramen 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
518

Where is Hormel Chili Master Purchased?

channels
index
Dollar
630
Drug
5
Food
66
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Blue Bonnet 2.0x
Sunbeam 1.9x
Diet Dr Pepper 1.9x

How Did They Pay?

method
index
Cash
105
Credit
81
Debit
102
Food Stamps
233

When is Hormel Chili Master Purchased?

day of week
Sun
16.0%
Mon
13.8%
Tue
11.6%
Wed
12.2%
Thu
11.4%
Fri
16.4%
Sat
18.7%
time of day
Morning
13.0%
Noon
17.1%
Afternoon
33.1%
Evening
30.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Hormel Chili Master consumers purchase?

check mark

Why do Hormel Chili Master consumers try new brands?

check mark

Where do Hormel Chili Master consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hormel Chili Master Target Market

Arrow and target

Who actually buys Hormel Chili Master? Do these consumers match the intended target market of Hormel Chili Master?

Thought bubble

What motivates the target market to purchase Hormel Chili Master?

magnifying glass

What other target market should Hormel Chili Master look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us