Hormel Chili Master Consumer Insights

Who buys Hormel Chili Master?

A Hormel Chili Master consumer is generally very low income, African American, and senior age. Hormel Chili Master consumers are more likely to purchase Hormel Chili Master during larger pantry stocking trips. Brands such as Armour, Chef Boyardee, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Hormel Chili Master Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.3%
Total Basket $ (median)
$60.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hormel Chili Master Consumer Demographics

demographic
index
Female
99
Male
112
<24
110
25-34
73
35-44
92
45-54
107
55-64
170
65+
217
African American
128
Asian
40
Caucasian
111
Hispanic
45
demographic
index
Has Kids
87
No Kids
129
- $20k
142
$20k-40k
139
$40k-60k
120
$60k-80k
82
$80k-100k
97
$100k-125k
68
$125k +
48
No College
132
College
98
Adv. Degree
70

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Hormel Chili Master Basket Affinity & Size

brand
basket affinity
Armour 10.8x
Chef Boyardee 8.3x
Libby's 7.9x
Maruchan Ramen 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
518

Where is Hormel Chili Master Purchased?

channels
index
Dollar
630
Drug
5
Food
66
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Blue Bonnet 2.0x
Sunbeam 1.9x
Diet Dr Pepper 1.9x

How Did They Pay?

method
index
Cash
105
Credit
81
Debit
102
Food Stamps
233

When is Hormel Chili Master Purchased?

day of week
Sun
16.0%
Mon
13.8%
Tue
11.6%
Wed
12.2%
Thu
11.4%
Fri
16.4%
Sat
18.7%
time of day
Morning
13.0%
Noon
17.1%
Afternoon
33.1%
Evening
30.3%
Late
6.5%

Get More Hormel Chili Master Data

Contact us for the latest Hormel Chili Master consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hormel Chili Master consumers switch to?

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Why do consumers stop buying Hormel Chili Master products?

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Which retailers do Hormel Chili Master shoppers prefer to shop at?

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What motivates consumers to try Hormel Chili Master products?

Research the Hormel Chili Master Target Market

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Who actually buys Hormel Chili Master? Do these consumers match the intended target market of Hormel Chili Master?

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What motivates the target market to buy Hormel Chili Master?

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What other target market should Hormel Chili Master look at?

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Which other brands have a similar target market?

About Our Hormel Chili Master Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.