Hormel Compleats Consumer Insights

Who buys Hormel Compleats?

A Hormel Compleats consumer is generally very low income, Caucasian, and adolescent age. Hormel Compleats consumers are more likely to purchase Hormel Compleats during larger pantry stocking trips. Brands such as Chef Boyardee, Hunt's Snack Pack, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Hormel Compleats Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
5.7%
Total Basket $ (median)
$69.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hormel Compleats Consumer Demographics

demographic
index
Female
99
Male
112
<24
185
25-34
77
35-44
92
45-54
115
55-64
141
65+
103
African American
97
Asian
48
Caucasian
111
Hispanic
54
demographic
index
Has Kids
89
No Kids
125
- $20k
163
$20k-40k
127
$40k-60k
116
$60k-80k
92
$80k-100k
81
$100k-125k
66
$125k +
64
No College
141
College
98
Adv. Degree
61

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Hormel Compleats Basket Affinity & Size

brand
basket affinity
Chef Boyardee 10.5x
Hunt's Snack Pack 7.6x
Armour 6.0x
Velveeta 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
515

Where is Hormel Compleats Purchased?

channels
index
Dollar
420
Drug
21
Food
66
Gas & Convenience
4
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
111
Credit
83
Debit
98
Food Stamps
224

When is Hormel Compleats Purchased?

day of week
Sun
18.9%
Mon
12.9%
Tue
12.1%
Wed
11.2%
Thu
11.5%
Fri
15.6%
Sat
17.9%
time of day
Morning
14.9%
Noon
16.0%
Afternoon
32.4%
Evening
27.9%
Late
8.8%

About Our Hormel Compleats Consumer Insights

How do we know who buys Hormel Compleats? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hormel Compleats consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.