Hormel Natural Choice Consumer Insights

Who buys Hormel Natural Choice?

A Hormel Natural Choice consumer is generally slightly higher income, Caucasian, and upper middle age. Hormel Natural Choice consumers are more likely to purchase Hormel Natural Choice during larger pantry stocking trips. Brands such as Sargento, Jennie-O, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Hormel Natural Choice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.0%
Total Basket $ (median)
$69.87

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hormel Natural Choice Consumer Demographics

demographic
index
Female
100
Male
97
<24
65
25-34
93
35-44
101
45-54
117
55-64
94
65+
85
African American
77
Asian
48
Caucasian
109
Hispanic
82
demographic
index
Has Kids
106
No Kids
87
- $20k
59
$20k-40k
78
$40k-60k
99
$60k-80k
115
$80k-100k
130
$100k-125k
107
$125k +
96
No College
74
College
105
Adv. Degree
107

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Hormel Natural Choice Basket Affinity & Size

brand
basket affinity
Sargento 5.3x
Jennie-O 4.5x
Almond Breeze 4.2x
Marketside 4.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
543

Where is Hormel Natural Choice Purchased?

channels
index
Club
0
Dollar
0
Drug
10
Food
69
Gas & Convenience
2
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Ro-Tel 1.4x
Farmers Market 1.4x
Diet Mountain Dew 1.4x

How Did They Pay?

method
index
Cash
87
Credit
109
Debit
100
Food Stamps
98

When is Hormel Natural Choice Purchased?

day of week
Sun
18.7%
Mon
14.5%
Tue
13.1%
Wed
11.2%
Thu
11.4%
Fri
13.6%
Sat
17.6%
time of day
Morning
15.8%
Noon
17.2%
Afternoon
33.5%
Evening
25.9%
Late
7.6%

About Our Hormel Natural Choice Consumer Insights

How do we know who buys Hormel Natural Choice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hormel Natural Choice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.