Hormel Natural Choice Consumer Insights

Who buys Hormel Natural Choice?

A Hormel Natural Choice consumer is generally slightly higher income, Caucasian, and upper middle age. Hormel Natural Choice consumers are more likely to purchase Hormel Natural Choice during larger pantry stocking trips. Brands such as Sargento, Jennie-O, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Hormel Natural Choice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.0%
Total Basket $ (median)
$69.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hormel Natural Choice Consumer Demographics

demographic
index
Female
100
Male
97
<24
65
25-34
93
35-44
101
45-54
117
55-64
94
65+
85
African American
77
Asian
48
Caucasian
109
Hispanic
82
demographic
index
Has Kids
106
No Kids
87
- $20k
59
$20k-40k
78
$40k-60k
99
$60k-80k
115
$80k-100k
130
$100k-125k
107
$125k +
96
No College
74
College
105
Adv. Degree
107

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Hormel Natural Choice Basket Affinity & Size

brand
basket affinity
Sargento 5.3x
Jennie-O 4.5x
Almond Breeze 4.2x
Marketside 4.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
543

Where is Hormel Natural Choice Purchased?

channels
index
Club
0
Dollar
0
Drug
10
Food
69
Gas & Convenience
2
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Ro-Tel 1.4x
Farmers Market 1.4x
Diet Mountain Dew 1.4x

How Did They Pay?

method
index
Cash
87
Credit
109
Debit
100
Food Stamps
98

When is Hormel Natural Choice Purchased?

day of week
Sun
18.7%
Mon
14.5%
Tue
13.1%
Wed
11.2%
Thu
11.4%
Fri
13.6%
Sat
17.6%
time of day
Morning
15.8%
Noon
17.2%
Afternoon
33.5%
Evening
25.9%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hormel Natural Choice consumers purchase?

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Why do Hormel Natural Choice consumers try new brands?

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Where do Hormel Natural Choice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hormel Natural Choice Target Market

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Who actually buys Hormel Natural Choice? Do these consumers match the intended target market of Hormel Natural Choice?

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What motivates the target market to purchase Hormel Natural Choice?

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What other target market should Hormel Natural Choice look at?

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Which other brands have a similar target market?

About Our Hormel Natural Choice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.