Hormel Natural Choice Consumer Insights

Who buys Hormel Natural Choice?

A Hormel Natural Choice consumer is generally slightly higher income, Caucasian, and upper middle age. Hormel Natural Choice consumers are more likely to purchase Hormel Natural Choice during larger pantry stocking trips. Brands such as Sargento, Jennie-O, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Hormel Natural Choice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.0%
Total Basket $ (median)
$69.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hormel Natural Choice Consumer Demographics

demographic
index
Female
100
Male
97
<24
65
25-34
93
35-44
101
45-54
117
55-64
94
65+
85
African American
77
Asian
48
Caucasian
109
Hispanic
82
demographic
index
Has Kids
106
No Kids
87
- $20k
59
$20k-40k
78
$40k-60k
99
$60k-80k
115
$80k-100k
130
$100k-125k
107
$125k +
96
No College
74
College
105
Adv. Degree
107

Understand Hormel Natural Choice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hormel Natural Choice Basket Affinity & Size

brand
basket affinity
Sargento 5.3x
Jennie-O 4.5x
Almond Breeze 4.2x
Marketside 4.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
543

Where is Hormel Natural Choice Purchased?

channels
index
Club
0
Dollar
0
Drug
10
Food
69
Gas & Convenience
2
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Ro-Tel 1.4x
Farmers Market 1.4x
Diet Mountain Dew 1.4x

How Did They Pay?

method
index
Cash
87
Credit
109
Debit
100
Food Stamps
98

When is Hormel Natural Choice Purchased?

day of week
Sun
18.7%
Mon
14.5%
Tue
13.1%
Wed
11.2%
Thu
11.4%
Fri
13.6%
Sat
17.6%
time of day
Morning
15.8%
Noon
17.2%
Afternoon
33.5%
Evening
25.9%
Late
7.6%

Get More Hormel Natural Choice Data

Better understand Hormel Natural Choice consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Hormel Natural Choice consumers switch to?

Stop sign

Why do consumers stop buying Hormel Natural Choice products?

Store front

Which retailers do Hormel Natural Choice shoppers prefer to shop at?

Sale sign

What motivates consumers to try Hormel Natural Choice products?

Research the Hormel Natural Choice Target Market

Arrow and target

Who actually buys Hormel Natural Choice? Do these consumers match the intended target market of Hormel Natural Choice?

Thought bubble

What motivates the target market to buy Hormel Natural Choice?

Magnifying glass

What other target market should Hormel Natural Choice look at?

Venn diagram

Which other brands have a similar target market?

About Our Hormel Natural Choice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.