Hormel Spam Consumer Insights

Who buys Hormel Spam?

A Hormel Spam consumer is generally very low income, Asian, and adolescent age. Hormel Spam consumers are more likely to purchase Hormel Spam during larger pantry stocking trips. Brands such as Libby's, Armour, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Hormel Spam Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
7.1%
Total Basket $ (median)
$46.37

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hormel Spam Consumer Demographics

demographic
index
Female
99
Male
113
<24
134
25-34
118
35-44
92
45-54
90
55-64
86
65+
108
African American
44
Asian
614
Caucasian
40
Hispanic
118
demographic
index
Has Kids
102
No Kids
95
- $20k
146
$20k-40k
124
$40k-60k
115
$60k-80k
97
$80k-100k
91
$100k-125k
77
$125k +
49
No College
125
College
101
Adv. Degree
67

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Hormel Spam Basket Affinity & Size

brand
basket affinity
Libby's 11.6x
Armour 6.7x
Starkist 6.3x
Chef Boyardee 6.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
408

Where is Hormel Spam Purchased?

channels
index
Club
165
Dollar
14
Drug
122
Food
128
Gas & Convenience
173
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Arizona (Beverage) 1.4x
Red Bull 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
113
Credit
85
Debit
91
Food Stamps
242

When is Hormel Spam Purchased?

day of week
Sun
15.8%
Mon
13.3%
Tue
12.2%
Wed
11.2%
Thu
12.1%
Fri
17.2%
Sat
18.1%
time of day
Morning
17.8%
Noon
16.7%
Afternoon
31.8%
Evening
26.4%
Late
7.3%

About Our Hormel Spam Consumer Insights

How do we know who buys Hormel Spam? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hormel Spam consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.