Hospitality Consumer Insights

Who buys Hospitality?

A Hospitality consumer is generally lower income, Caucasian, and older age. Hospitality consumers are more likely to purchase Hospitality during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Hospitality Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.06
% of Basket $ (median)
2.9%
Total Basket $ (median)
$71.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hospitality Consumer Demographics

demographic
index
Female
101
Male
89
<24
84
25-34
108
35-44
93
45-54
100
55-64
120
65+
82
African American
90
Asian
37
Caucasian
109
Hispanic
84
demographic
index
Has Kids
101
No Kids
97
- $20k
106
$20k-40k
132
$40k-60k
122
$60k-80k
100
$80k-100k
86
$100k-125k
93
$125k +
39
No College
109
College
100
Adv. Degree
89

Understand Hospitality Consumer Behavior

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Hospitality Basket Affinity & Size

brand
basket affinity
Cool Whip 7.8x
Jello 7.0x
Arm & Hammer 6.9x
Duncan Hines 6.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
428

Where is Hospitality Purchased?

channels
index
Club
85
Food
24
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Hawaiian Punch 1.6x
Farmers Market 1.6x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
98
Credit
84
Debit
107
Food Stamps
193

When is Hospitality Purchased?

day of week
Sun
14.7%
Mon
13.8%
Tue
12.4%
Wed
11.4%
Thu
14.3%
Fri
15.9%
Sat
17.5%
time of day
Morning
17.5%
Noon
17.4%
Afternoon
32.5%
Evening
26.0%
Late
6.6%

Get More Hospitality Data

Contact us for the latest Hospitality consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hospitality consumers switch to?

Stop sign

Why do consumers stop buying Hospitality products?

Store front

Which retailers do Hospitality shoppers prefer to shop at?

Sale sign

What motivates consumers to try Hospitality products?

Research the Hospitality Target Market

Arrow and target

Who actually buys Hospitality? Do these consumers match the intended target market of Hospitality?

Thought bubble

What motivates the target market to purchase Hospitality?

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What other target market should Hospitality look at?

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Which other brands have a similar target market?

About Our Hospitality Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.