Hostess Consumer Insights

Who buys Hostess?

A Hostess consumer is generally very low income, Caucasian, and upper middle age. Hostess consumers are more likely to purchase Hostess during larger pantry stocking trips. Brands such as Little Debbie, Pop-Tarts, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Hostess Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hostess Consumer Demographics

demographic
index
Female
100
Male
95
<24
73
25-34
82
35-44
103
45-54
118
55-64
108
65+
98
African American
89
Asian
54
Caucasian
105
Hispanic
102
demographic
index
Has Kids
103
No Kids
93
- $20k
110
$20k-40k
109
$40k-60k
107
$60k-80k
98
$80k-100k
102
$100k-125k
89
$125k +
82
No College
129
College
98
Adv. Degree
76

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Hostess Basket Affinity & Size

brand
basket affinity
Little Debbie 4.8x
Pop-Tarts 3.9x
Totino's Party Pizza 3.8x
Hunt's Snack Pack 3.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
353

Where is Hostess Purchased?

channels
index
Beauty
43
Club
42
Dollar
232
Drug
74
Food
113
Gas & Convenience
236
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Marlboro Gold Pack 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
114
Credit
88
Debit
100
Food Stamps
155

When is Hostess Purchased?

day of week
Sun
17.2%
Mon
13.4%
Tue
12.6%
Wed
12.8%
Thu
12.8%
Fri
15.1%
Sat
16.2%
time of day
Morning
15.9%
Noon
15.0%
Afternoon
31.9%
Evening
29.0%
Late
8.1%

Get More Hostess Data

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Find Answers to Questions

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Which brands do Hostess consumers switch to?

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Why do consumers stop buying Hostess products?

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Which retailers do Hostess shoppers prefer to shop at?

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What motivates consumers to try Hostess products?

Research the Hostess Target Market

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Who actually buys Hostess? Do these consumers match the intended target market of Hostess?

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What motivates the target market to buy Hostess?

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What other target market should Hostess look at?

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Which other brands have a similar target market?

About Our Hostess Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.