Hostess Ding Dongs Consumer Insights

Who buys Hostess Ding Dongs?

A Hostess Ding Dongs consumer is generally slightly lower income, Hispanic, and upper middle age. Hostess Ding Dongs consumers are more likely to purchase Hostess Ding Dongs during larger pantry stocking trips. Brands such as Lays Wavy, Little Debbie, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Hostess Ding Dongs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hostess Ding Dongs Consumer Demographics

demographic
index
Female
100
Male
99
<24
82
25-34
64
35-44
100
45-54
141
55-64
127
65+
93
African American
82
Asian
45
Caucasian
105
Hispanic
110
demographic
index
Has Kids
98
No Kids
105
- $20k
114
$20k-40k
101
$40k-60k
116
$60k-80k
100
$80k-100k
102
$100k-125k
82
$125k +
80
No College
135
College
98
Adv. Degree
70

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Hostess Ding Dongs Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.0x
Little Debbie 4.8x
Marie Callender's 4.5x
Fritos 4.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
342

Where is Hostess Ding Dongs Purchased?

channels
index
Club
56
Dollar
360
Drug
25
Food
155
Gas & Convenience
178
Mass
68
regions
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What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.6x
Armour 1.6x
Kelloggs Frosted Flakes 1.5x

How Did They Pay?

method
index
Cash
119
Credit
85
Debit
100
Food Stamps
151

When is Hostess Ding Dongs Purchased?

day of week
Sun
16.2%
Mon
13.3%
Tue
12.7%
Wed
13.4%
Thu
13.0%
Fri
15.1%
Sat
16.2%
time of day
Morning
13.7%
Noon
14.7%
Afternoon
35.1%
Evening
29.6%
Late
6.8%

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Find Answers to Questions

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Which brands do Hostess Ding Dongs consumers switch to?

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Why do consumers stop buying Hostess Ding Dongs products?

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Which retailers do Hostess Ding Dongs shoppers prefer to shop at?

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What motivates consumers to try Hostess Ding Dongs products?

Research the Hostess Ding Dongs Target Market

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Who actually buys Hostess Ding Dongs? Do these consumers match the intended target market of Hostess Ding Dongs?

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What motivates the target market to buy Hostess Ding Dongs?

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What other target market should Hostess Ding Dongs look at?

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Which other brands have a similar target market?

About Our Hostess Ding Dongs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.