Hostess Ding Dongs Consumer Insights

Who buys Hostess Ding Dongs? Hostess Ding Dongs consumers are generally slightly lower income, Hispanic, and upper middle age. Hostess Ding Dongs consumers are more likely to purchase Hostess Ding Dongs during larger pantry stocking trips. Brands such as Lays Wavy, Little Debbie, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Hostess Ding Dongs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.51

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Hostess Ding Dongs Consumer Demographics

demographic
index
Female
100
Male
99
<24
82
25-34
64
35-44
100
45-54
141
55-64
127
65+
93
African American
82
Asian
45
Caucasian
105
Hispanic
110
demographic
index
Has Kids
98
No Kids
105
- $20k
114
$20k-40k
101
$40k-60k
116
$60k-80k
100
$80k-100k
102
$100k-125k
82
$125k +
80
No College
135
College
98
Adv. Degree
70

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Hostess Ding Dongs Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.0x
Little Debbie 4.8x
Marie Callender's 4.5x
Fritos 4.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
342

Where is Hostess Ding Dongs Purchased?

channels
index
Club
56
Dollar
360
Drug
25
Food
155
Gas & Convenience
178
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.6x
Armour 1.6x
Kelloggs Frosted Flakes 1.5x

How Did They Pay?

method
index
Cash
119
Credit
85
Debit
100
Food Stamps
151

When is Hostess Ding Dongs Purchased?

day of week
Sun
16.2%
Mon
13.3%
Tue
12.7%
Wed
13.4%
Thu
13.0%
Fri
15.1%
Sat
16.2%
time of day
Morning
13.7%
Noon
14.7%
Afternoon
35.1%
Evening
29.6%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hostess Ding Dongs consumers purchase?

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Why do Hostess Ding Dongs consumers try new brands?

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Where do Hostess Ding Dongs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hostess Ding Dongs Target Market

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Who actually buys Hostess Ding Dongs? Do these consumers match the intended target market of Hostess Ding Dongs?

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What motivates the target market to purchase Hostess Ding Dongs?

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What other target market should Hostess Ding Dongs look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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