Hostess Donettes Consumer Insights

Who buys Hostess Donettes?

A Hostess Donettes consumer is generally slightly higher income, Caucasian, and lower middle age. Hostess Donettes consumers are more likely to purchase Hostess Donettes during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Little Debbie, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Hostess Donettes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.47

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hostess Donettes Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
89
35-44
108
45-54
106
55-64
98
65+
71
African American
65
Asian
51
Caucasian
107
Hispanic
99
demographic
index
Has Kids
109
No Kids
79
- $20k
106
$20k-40k
102
$40k-60k
109
$60k-80k
94
$80k-100k
110
$100k-125k
93
$125k +
84
No College
121
College
99
Adv. Degree
79

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Hostess Donettes Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 5.5x
Little Debbie 4.6x
Dannon Danimals 4.0x
Totino's Party Pizza 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
353

Where is Hostess Donettes Purchased?

channels
index
Beauty
1
Club
19
Dollar
314
Drug
95
Food
65
Gas & Convenience
205
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Kelloggs Pop Tarts 1.5x
Ruffles 1.4x

How Did They Pay?

method
index
Cash
118
Credit
80
Debit
106
Food Stamps
141

When is Hostess Donettes Purchased?

day of week
Sun
15.9%
Mon
13.4%
Tue
12.6%
Wed
13.0%
Thu
13.3%
Fri
16.1%
Sat
15.8%
time of day
Morning
18.6%
Noon
13.8%
Afternoon
30.5%
Evening
28.7%
Late
8.4%

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Find Answers to Questions

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Which brands do Hostess Donettes consumers switch to?

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Why do consumers stop buying Hostess Donettes products?

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Which retailers do Hostess Donettes shoppers prefer to shop at?

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What motivates consumers to try Hostess Donettes products?

Research the Hostess Donettes Target Market

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Who actually buys Hostess Donettes? Do these consumers match the intended target market of Hostess Donettes?

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What motivates the target market to buy Hostess Donettes?

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What other target market should Hostess Donettes look at?

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Which other brands have a similar target market?

About Our Hostess Donettes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.