Hostess Donettes Consumer Insights

Who buys Hostess Donettes? Hostess Donettes consumers are generally slightly higher income, Caucasian, and lower middle age. Hostess Donettes consumers are more likely to purchase Hostess Donettes during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Little Debbie, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Hostess Donettes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.47

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  • Recent demographic data

Hostess Donettes Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
89
35-44
108
45-54
106
55-64
98
65+
71
African American
65
Asian
51
Caucasian
107
Hispanic
99
demographic
index
Has Kids
109
No Kids
79
- $20k
106
$20k-40k
102
$40k-60k
109
$60k-80k
94
$80k-100k
110
$100k-125k
93
$125k +
84
No College
121
College
99
Adv. Degree
79

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Hostess Donettes Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 5.5x
Little Debbie 4.6x
Dannon Danimals 4.0x
Totino's Party Pizza 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
353

Where is Hostess Donettes Purchased?

channels
index
Beauty
1
Club
19
Dollar
314
Drug
95
Food
65
Gas & Convenience
205
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Kelloggs Pop Tarts 1.5x
Ruffles 1.4x

How Did They Pay?

method
index
Cash
118
Credit
80
Debit
106
Food Stamps
141

When is Hostess Donettes Purchased?

day of week
Sun
15.9%
Mon
13.4%
Tue
12.6%
Wed
13.0%
Thu
13.3%
Fri
16.1%
Sat
15.8%
time of day
Morning
18.6%
Noon
13.8%
Afternoon
30.5%
Evening
28.7%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hostess Donettes consumers purchase?

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Why do Hostess Donettes consumers try new brands?

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Where do Hostess Donettes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hostess Donettes Target Market

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Who actually buys Hostess Donettes? Do these consumers match the intended target market of Hostess Donettes?

Thought bubble

What motivates the target market to purchase Hostess Donettes?

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What other target market should Hostess Donettes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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