Hostess Ho Hos Consumer Insights

Who buys Hostess Ho Hos?

A Hostess Ho Hos consumer is generally slightly higher income, Caucasian, and upper middle age. Hostess Ho Hos consumers are more likely to purchase Hostess Ho Hos during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Fritos, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Hostess Ho Hos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$55.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hostess Ho Hos Consumer Demographics

demographic
index
Female
100
Male
105
<24
74
25-34
70
35-44
94
45-54
152
55-64
103
65+
111
African American
55
Asian
77
Caucasian
108
Hispanic
77
demographic
index
Has Kids
98
No Kids
104
- $20k
92
$20k-40k
104
$40k-60k
97
$60k-80k
100
$80k-100k
109
$100k-125k
94
$125k +
100
No College
129
College
96
Adv. Degree
84

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Hostess Ho Hos Basket Affinity & Size

brand
basket affinity
General Mills Lucky Charms 6.4x
Fritos 4.0x
YoCrunch 3.9x
Totino's Pizza Rolls 3.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
357

Where is Hostess Ho Hos Purchased?

channels
index
Club
5
Dollar
54
Drug
133
Food
136
Gas & Convenience
293
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Hawaiian Punch 1.5x
Gold Peak 1.5x
Twix 1.5x

How Did They Pay?

method
index
Cash
125
Credit
89
Debit
97
Food Stamps
123

When is Hostess Ho Hos Purchased?

day of week
Sun
18.1%
Mon
13.6%
Tue
12.7%
Wed
11.4%
Thu
13.1%
Fri
15.0%
Sat
16.0%
time of day
Morning
14.2%
Noon
15.0%
Afternoon
32.4%
Evening
29.9%
Late
8.4%

About Our Hostess Ho Hos Consumer Insights

How do we know who buys Hostess Ho Hos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hostess Ho Hos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.