Hostess Ho Hos Consumer Insights

Who buys Hostess Ho Hos? Hostess Ho Hos consumers are generally slightly higher income, Caucasian, and upper middle age. Hostess Ho Hos consumers are more likely to purchase Hostess Ho Hos during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Fritos, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Hostess Ho Hos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$55.81

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hostess Ho Hos Consumer Demographics

demographic
index
Female
100
Male
105
<24
74
25-34
70
35-44
94
45-54
152
55-64
103
65+
111
African American
55
Asian
77
Caucasian
108
Hispanic
77
demographic
index
Has Kids
98
No Kids
104
- $20k
92
$20k-40k
104
$40k-60k
97
$60k-80k
100
$80k-100k
109
$100k-125k
94
$125k +
100
No College
129
College
96
Adv. Degree
84

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Hostess Ho Hos Basket Affinity & Size

brand
basket affinity
General Mills Lucky Charms 6.4x
Fritos 4.0x
YoCrunch 3.9x
Totino's Pizza Rolls 3.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
357

Where is Hostess Ho Hos Purchased?

channels
index
Club
5
Dollar
54
Drug
133
Food
136
Gas & Convenience
293
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Hawaiian Punch 1.5x
Gold Peak 1.5x
Twix 1.5x

How Did They Pay?

method
index
Cash
125
Credit
89
Debit
97
Food Stamps
123

When is Hostess Ho Hos Purchased?

day of week
Sun
18.1%
Mon
13.6%
Tue
12.7%
Wed
11.4%
Thu
13.1%
Fri
15.0%
Sat
16.0%
time of day
Morning
14.2%
Noon
15.0%
Afternoon
32.4%
Evening
29.9%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hostess Ho Hos consumers purchase?

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Why do Hostess Ho Hos consumers try new brands?

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Where do Hostess Ho Hos consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hostess Ho Hos Target Market

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Who actually buys Hostess Ho Hos? Do these consumers match the intended target market of Hostess Ho Hos?

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What motivates the target market to purchase Hostess Ho Hos?

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What other target market should Hostess Ho Hos look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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