Hostess Sno Balls Consumer Insights

Who buys Hostess Sno Balls? A Hostess Sno Balls consumer is generally very low income, African American, and senior age. Hostess Sno Balls consumers are more likely to purchase Hostess Sno Balls during larger pantry stocking trips. Brands such as Armour, Marketside, and Little Debbie also tend to be purchased in the same trip. Sample consumer insights data below.

Hostess Sno Balls Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.6%
Total Basket $ (median)
$21.65

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hostess Sno Balls Consumer Demographics

demographic
index
Female
102
Male
85
<24
84
25-34
66
35-44
77
45-54
120
55-64
208
65+
331
African American
122
Asian
44
Caucasian
105
Hispanic
106
demographic
index
Has Kids
84
No Kids
137
- $20k
156
$20k-40k
125
$40k-60k
123
$60k-80k
88
$80k-100k
97
$100k-125k
71
$125k +
42
No College
150
College
94
Adv. Degree
69

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Hostess Sno Balls Basket Affinity & Size

brand
basket affinity
Armour 5.8x
Marketside 5.8x
Little Debbie 5.0x
Purina Friskies 5.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
280

Where is Hostess Sno Balls Purchased?

channels
index
Dollar
655
Drug
218
Food
17
Gas & Convenience
19
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Monster Energy 1.6x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
145
Credit
81
Debit
92
Food Stamps
141

When is Hostess Sno Balls Purchased?

day of week
Sun
14.1%
Mon
12.4%
Tue
13.8%
Wed
13.4%
Thu
13.7%
Fri
15.7%
Sat
16.9%
time of day
Morning
13.9%
Noon
15.3%
Afternoon
36.0%
Evening
27.8%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hostess Sno Balls consumers purchase?

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Why do Hostess Sno Balls consumers try new brands?

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Where do Hostess Sno Balls consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hostess Sno Balls Target Market

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Who actually buys Hostess Sno Balls? Do these consumers match the intended target market of Hostess Sno Balls?

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What motivates the target market to purchase Hostess Sno Balls?

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What other target market should Hostess Sno Balls look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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