Hostess Zingers Consumer Insights

Who buys Hostess Zingers?

A Hostess Zingers consumer is generally lower income, African American, and upper middle age. Hostess Zingers consumers are more likely to purchase Hostess Zingers during larger pantry stocking trips. Brands such as Little Debbie, Chef Boyardee, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Hostess Zingers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.7%
Total Basket $ (median)
$34.19

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hostess Zingers Consumer Demographics

demographic
index
Female
99
Male
113
<24
58
25-34
90
35-44
98
45-54
131
55-64
84
65+
88
African American
129
Asian
52
Caucasian
101
Hispanic
123
demographic
index
Has Kids
103
No Kids
93
- $20k
105
$20k-40k
121
$40k-60k
104
$60k-80k
104
$80k-100k
112
$100k-125k
76
$125k +
67
No College
126
College
99
Adv. Degree
73

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Hostess Zingers Basket Affinity & Size

brand
basket affinity
Little Debbie 6.3x
Chef Boyardee 5.9x
Lays Wavy 5.7x
Maxwell House 4.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
259

Where is Hostess Zingers Purchased?

channels
index
Club
55
Dollar
137
Drug
219
Food
83
Gas & Convenience
751
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Hawaiian Punch 1.8x
Armour 1.7x

How Did They Pay?

method
index
Cash
136
Credit
78
Debit
97
Food Stamps
165

When is Hostess Zingers Purchased?

day of week
Sun
16.9%
Mon
13.1%
Tue
13.1%
Wed
14.2%
Thu
12.8%
Fri
12.8%
Sat
17.1%
time of day
Morning
15.3%
Noon
12.6%
Afternoon
30.6%
Evening
32.5%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hostess Zingers consumers purchase?

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Why do Hostess Zingers consumers try new brands?

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Where do Hostess Zingers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hostess Zingers Target Market

Arrow and target

Who actually buys Hostess Zingers? Do these consumers match the intended target market of Hostess Zingers?

Thought bubble

What motivates the target market to purchase Hostess Zingers?

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What other target market should Hostess Zingers look at?

venn diagram

Which other brands have a similar target market?

About Our Hostess Zingers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.