Hostess Zingers Consumer Insights

Who buys Hostess Zingers?

A Hostess Zingers consumer is generally lower income, African American, and upper middle age. Hostess Zingers consumers are more likely to purchase Hostess Zingers during larger pantry stocking trips. Brands such as Little Debbie, Chef Boyardee, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Hostess Zingers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.7%
Total Basket $ (median)
$34.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hostess Zingers Consumer Demographics

demographic
index
Female
99
Male
113
<24
58
25-34
90
35-44
98
45-54
131
55-64
84
65+
88
African American
129
Asian
52
Caucasian
101
Hispanic
123
demographic
index
Has Kids
103
No Kids
93
- $20k
105
$20k-40k
121
$40k-60k
104
$60k-80k
104
$80k-100k
112
$100k-125k
76
$125k +
67
No College
126
College
99
Adv. Degree
73

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Hostess Zingers Basket Affinity & Size

brand
basket affinity
Little Debbie 6.3x
Chef Boyardee 5.9x
Lays Wavy 5.7x
Maxwell House 4.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
259

Where is Hostess Zingers Purchased?

channels
index
Club
55
Dollar
137
Drug
219
Food
83
Gas & Convenience
751
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Hawaiian Punch 1.8x
Armour 1.7x

How Did They Pay?

method
index
Cash
136
Credit
78
Debit
97
Food Stamps
165

When is Hostess Zingers Purchased?

day of week
Sun
16.9%
Mon
13.1%
Tue
13.1%
Wed
14.2%
Thu
12.8%
Fri
12.8%
Sat
17.1%
time of day
Morning
15.3%
Noon
12.6%
Afternoon
30.6%
Evening
32.5%
Late
9.0%

About Our Hostess Zingers Consumer Insights

How do we know who buys Hostess Zingers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hostess Zingers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.