Hot-Kid Consumer Insights

Who buys Hot-Kid?

A Hot-Kid consumer is generally median income, Asian, and young adult age. Hot-Kid consumers are more likely to purchase Hot-Kid during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Hot-Kid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hot-Kid Consumer Demographics

demographic
index
Female
102
Male
83
<24
103
25-34
203
35-44
93
45-54
16
55-64
28
65+
12
African American
48
Asian
296
Caucasian
81
Hispanic
104
demographic
index
Has Kids
128
No Kids
38
- $20k
86
$20k-40k
87
$40k-60k
107
$60k-80k
108
$80k-100k
101
$100k-125k
99
$125k +
105
No College
60
College
106
Adv. Degree
116

Understand Hot-Kid Consumer Behavior

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Hot-Kid Basket Affinity & Size

brand
basket affinity
Gerber Graduates 123.4x
Gerber 63.3x
Archer Farms 20.1x
Huggies 19.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
298

Where is Hot-Kid Purchased?

channels
index
Club
4
Dollar
3
Drug
65
Food
26
Mass
189
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.1x
Gerber 2.7x
Huggies 2.3x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
66
Credit
74
Debit
129
Food Stamps
141

When is Hot-Kid Purchased?

day of week
Sun
16.1%
Mon
13.5%
Tue
12.7%
Wed
13.1%
Thu
12.6%
Fri
16.0%
Sat
16.0%
time of day
Morning
14.2%
Noon
19.3%
Afternoon
33.4%
Evening
25.8%
Late
7.3%

About Our Hot-Kid Consumer Insights

How do we know who buys Hot-Kid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hot-Kid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.