Hot-Kid Consumer Insights

Who buys Hot-Kid? A Hot-Kid consumer is generally median income, Asian, and young adult age. Hot-Kid consumers are more likely to purchase Hot-Kid during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Hot-Kid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.45

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hot-Kid Consumer Demographics

demographic
index
Female
102
Male
83
<24
103
25-34
203
35-44
93
45-54
16
55-64
28
65+
12
African American
48
Asian
296
Caucasian
81
Hispanic
104
demographic
index
Has Kids
128
No Kids
38
- $20k
86
$20k-40k
87
$40k-60k
107
$60k-80k
108
$80k-100k
101
$100k-125k
99
$125k +
105
No College
60
College
106
Adv. Degree
116

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Hot-Kid Basket Affinity & Size

brand
basket affinity
Gerber Graduates 123.4x
Gerber 63.3x
Archer Farms 20.1x
Huggies 19.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
298

Where is Hot-Kid Purchased?

channels
index
Club
4
Dollar
3
Drug
65
Food
26
Mass
189
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.1x
Gerber 2.7x
Huggies 2.3x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
66
Credit
74
Debit
129
Food Stamps
141

When is Hot-Kid Purchased?

day of week
Sun
16.1%
Mon
13.5%
Tue
12.7%
Wed
13.1%
Thu
12.6%
Fri
16.0%
Sat
16.0%
time of day
Morning
14.2%
Noon
19.3%
Afternoon
33.4%
Evening
25.8%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hot-Kid consumers purchase?

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Why do Hot-Kid consumers try new brands?

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Where do Hot-Kid consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hot-Kid Target Market

Arrow and target

Who actually buys Hot-Kid? Do these consumers match the intended target market of Hot-Kid?

Thought bubble

What motivates the target market to purchase Hot-Kid?

magnifying glass

What other target market should Hot-Kid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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