Hot Pockets Consumer Insights

Who buys Hot Pockets? Hot Pockets consumers are generally very low income, African American, and adolescent age. Hot Pockets consumers are more likely to purchase Hot Pockets during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Hot Pockets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$72.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hot Pockets Consumer Demographics

demographic
index
Female
100
Male
103
<24
177
25-34
108
35-44
100
45-54
98
55-64
65
65+
49
African American
153
Asian
124
Caucasian
90
Hispanic
128
demographic
index
Has Kids
110
No Kids
78
- $20k
163
$20k-40k
142
$40k-60k
113
$60k-80k
93
$80k-100k
78
$100k-125k
66
$125k +
48
No College
152
College
96
Adv. Degree
59

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Hot Pockets Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 11.2x
Totino's Party Pizza 7.9x
Banquet 6.7x
Red Baron 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
483

Where is Hot Pockets Purchased?

channels
index
Club
154
Dollar
107
Drug
18
Food
99
Gas & Convenience
22
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
95
Credit
70
Debit
103
Food Stamps
336

When is Hot Pockets Purchased?

day of week
Sun
18.6%
Mon
13.8%
Tue
12.4%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
17.1%
time of day
Morning
12.6%
Noon
15.3%
Afternoon
33.4%
Evening
30.6%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hot Pockets consumers purchase?

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Why do Hot Pockets consumers try new brands?

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Where do Hot Pockets consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hot Pockets Target Market

Arrow and target

Who actually buys Hot Pockets? Do these consumers match the intended target market of Hot Pockets?

Thought bubble

What motivates the target market to purchase Hot Pockets?

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What other target market should Hot Pockets look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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