Hot Pockets Consumer Insights

Who buys Hot Pockets?

A Hot Pockets consumer is generally very low income, African American, and adolescent age. Hot Pockets consumers are more likely to purchase Hot Pockets during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Hot Pockets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$72.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hot Pockets Consumer Demographics

demographic
index
Female
100
Male
103
<24
177
25-34
108
35-44
100
45-54
98
55-64
65
65+
49
African American
153
Asian
124
Caucasian
90
Hispanic
128
demographic
index
Has Kids
110
No Kids
78
- $20k
163
$20k-40k
142
$40k-60k
113
$60k-80k
93
$80k-100k
78
$100k-125k
66
$125k +
48
No College
152
College
96
Adv. Degree
59

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Hot Pockets Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 11.2x
Totino's Party Pizza 7.9x
Banquet 6.7x
Red Baron 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
483

Where is Hot Pockets Purchased?

channels
index
Club
154
Dollar
107
Drug
18
Food
99
Gas & Convenience
22
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
95
Credit
70
Debit
103
Food Stamps
336

When is Hot Pockets Purchased?

day of week
Sun
18.6%
Mon
13.8%
Tue
12.4%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
17.1%
time of day
Morning
12.6%
Noon
15.3%
Afternoon
33.4%
Evening
30.6%
Late
8.1%

Get More Hot Pockets Data

Contact us for the latest Hot Pockets consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hot Pockets consumers switch to?

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Why do consumers stop buying Hot Pockets products?

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Which retailers do Hot Pockets shoppers prefer to shop at?

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What motivates consumers to try Hot Pockets products?

Research the Hot Pockets Target Market

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Who actually buys Hot Pockets? Do these consumers match the intended target market of Hot Pockets?

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What motivates the target market to buy Hot Pockets?

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What other target market should Hot Pockets look at?

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Which other brands have a similar target market?

About Our Hot Pockets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.