Hot Pockets Consumer Insights

Who buys Hot Pockets?

A Hot Pockets consumer is generally very low income, African American, and adolescent age. Hot Pockets consumers are more likely to purchase Hot Pockets during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Hot Pockets Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$72.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hot Pockets Consumer Demographics

demographic
index
Female
100
Male
103
<24
177
25-34
108
35-44
100
45-54
98
55-64
65
65+
49
African American
153
Asian
124
Caucasian
90
Hispanic
128
demographic
index
Has Kids
110
No Kids
78
- $20k
163
$20k-40k
142
$40k-60k
113
$60k-80k
93
$80k-100k
78
$100k-125k
66
$125k +
48
No College
152
College
96
Adv. Degree
59

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Hot Pockets Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 11.2x
Totino's Party Pizza 7.9x
Banquet 6.7x
Red Baron 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
483

Where is Hot Pockets Purchased?

channels
index
Club
154
Dollar
107
Drug
18
Food
99
Gas & Convenience
22
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
95
Credit
70
Debit
103
Food Stamps
336

When is Hot Pockets Purchased?

day of week
Sun
18.6%
Mon
13.8%
Tue
12.4%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
17.1%
time of day
Morning
12.6%
Noon
15.3%
Afternoon
33.4%
Evening
30.6%
Late
8.1%

About Our Hot Pockets Consumer Insights

How do we know who buys Hot Pockets? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hot Pockets consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.