Hot Shot Consumer Insights

Who buys Hot Shot?

A Hot Shot consumer is generally very low income, African American, and senior age. Hot Shot consumers are more likely to purchase Hot Shot during larger pantry stocking trips. Brands such as Gain, Sunny Meadow, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Hot Shot Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.46
% of Basket $ (median)
10.8%
Total Basket $ (median)
$41.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hot Shot Consumer Demographics

demographic
index
Female
98
Male
115
<24
121
25-34
102
35-44
85
45-54
105
55-64
131
65+
140
African American
156
Asian
65
Caucasian
100
Hispanic
96
demographic
index
Has Kids
94
No Kids
113
- $20k
177
$20k-40k
130
$40k-60k
113
$60k-80k
98
$80k-100k
73
$100k-125k
63
$125k +
55
No College
150
College
95
Adv. Degree
65

Understand Hot Shot Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hot Shot Basket Affinity & Size

brand
basket affinity
Gain 8.1x
Sunny Meadow 6.6x
Lysol 6.0x
Clorox 5.9x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
266

Where is Hot Shot Purchased?

channels
index
Dollar
1202
Drug
30
Food
23
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Armour 1.6x
Totino's Party Pizza 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
131
Credit
88
Debit
100
Food Stamps
77

When is Hot Shot Purchased?

day of week
Sun
16.2%
Mon
13.1%
Tue
13.5%
Wed
12.0%
Thu
12.2%
Fri
15.0%
Sat
18.1%
time of day
Morning
15.6%
Noon
18.1%
Afternoon
33.1%
Evening
24.6%
Late
8.6%

About Our Hot Shot Consumer Insights

How do we know who buys Hot Shot? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hot Shot consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.