Hot Shot Consumer Insights

Who buys Hot Shot?

A Hot Shot consumer is generally very low income, African American, and senior age. Hot Shot consumers are more likely to purchase Hot Shot during larger pantry stocking trips. Brands such as Gain, Sunny Meadow, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Hot Shot Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.46
% of Basket $ (median)
10.8%
Total Basket $ (median)
$41.43

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hot Shot Consumer Demographics

demographic
index
Female
98
Male
115
<24
121
25-34
102
35-44
85
45-54
105
55-64
131
65+
140
African American
156
Asian
65
Caucasian
100
Hispanic
96
demographic
index
Has Kids
94
No Kids
113
- $20k
177
$20k-40k
130
$40k-60k
113
$60k-80k
98
$80k-100k
73
$100k-125k
63
$125k +
55
No College
150
College
95
Adv. Degree
65

Understand Hot Shot Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hot Shot Basket Affinity & Size

brand
basket affinity
Gain 8.1x
Sunny Meadow 6.6x
Lysol 6.0x
Clorox 5.9x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
266

Where is Hot Shot Purchased?

channels
index
Dollar
1202
Drug
30
Food
23
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Armour 1.6x
Totino's Party Pizza 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
131
Credit
88
Debit
100
Food Stamps
77

When is Hot Shot Purchased?

day of week
Sun
16.2%
Mon
13.1%
Tue
13.5%
Wed
12.0%
Thu
12.2%
Fri
15.0%
Sat
18.1%
time of day
Morning
15.6%
Noon
18.1%
Afternoon
33.1%
Evening
24.6%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hot Shot consumers purchase?

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Why do Hot Shot consumers try new brands?

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Where do Hot Shot consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hot Shot Target Market

Arrow and target

Who actually buys Hot Shot? Do these consumers match the intended target market of Hot Shot?

Thought bubble

What motivates the target market to purchase Hot Shot?

magnifying glass

What other target market should Hot Shot look at?

venn diagram

Which other brands have a similar target market?

About Our Hot Shot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.