Hot Tamales Consumer Insights

Who buys Hot Tamales?

A Hot Tamales consumer is generally slightly lower income, African American, and older age. Hot Tamales consumers are more likely to purchase Hot Tamales during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Hot Tamales Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$21.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hot Tamales Consumer Demographics

demographic
index
Female
101
Male
92
<24
61
25-34
71
35-44
96
45-54
128
55-64
164
65+
94
African American
190
Asian
29
Caucasian
107
Hispanic
53
demographic
index
Has Kids
97
No Kids
106
- $20k
96
$20k-40k
89
$40k-60k
114
$60k-80k
93
$80k-100k
103
$100k-125k
101
$125k +
102
No College
92
College
104
Adv. Degree
91

Understand Hot Tamales Consumer Behavior

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Hot Tamales Basket Affinity & Size

brand
basket affinity
Skittles 15.6x
Twizzlers 9.5x
M&M's 6.3x
Snickers 5.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
257

Where is Hot Tamales Purchased?

channels
index
Club
87
Dollar
719
Drug
182
Food
54
Gas & Convenience
113
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.6x
Ro-Tel 1.5x
Diet Dr Pepper 1.5x
Skittles 1.5x

How Did They Pay?

method
index
Cash
124
Credit
89
Debit
101
Food Stamps
82

When is Hot Tamales Purchased?

day of week
Sun
14.6%
Mon
12.2%
Tue
11.3%
Wed
13.0%
Thu
14.1%
Fri
15.6%
Sat
19.2%
time of day
Morning
12.9%
Noon
16.2%
Afternoon
34.2%
Evening
30.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hot Tamales consumers purchase?

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Why do Hot Tamales consumers try new brands?

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Where do Hot Tamales consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hot Tamales Target Market

Arrow and target

Who actually buys Hot Tamales? Do these consumers match the intended target market of Hot Tamales?

Thought bubble

What motivates the target market to purchase Hot Tamales?

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What other target market should Hot Tamales look at?

venn diagram

Which other brands have a similar target market?

About Our Hot Tamales Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.