Hot Wheels Consumer Insights

Who buys Hot Wheels?

A Hot Wheels consumer is generally slightly lower income, Hispanic, and lower middle age. Hot Wheels consumers are more likely to purchase Hot Wheels during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Hot Wheels Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.36
% of Basket $ (median)
7.9%
Total Basket $ (median)
$42.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hot Wheels Consumer Demographics

demographic
index
Female
100
Male
103
<24
82
25-34
108
35-44
117
45-54
76
55-64
67
65+
58
African American
70
Asian
95
Caucasian
101
Hispanic
111
demographic
index
Has Kids
118
No Kids
59
- $20k
100
$20k-40k
97
$40k-60k
113
$60k-80k
98
$80k-100k
100
$100k-125k
93
$125k +
94
No College
105
College
99
Adv. Degree
97

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Hot Wheels Basket Affinity & Size

brand
basket affinity
Crayola 8.0x
Gerber Graduates 5.2x
Reese's 4.4x
Dannon Danimals 4.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
254

Where is Hot Wheels Purchased?

channels
index
Beauty
2
Club
35
Dollar
197
Drug
40
Food
24
Gas & Convenience
3
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Huggies 1.4x
Armour 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
101
Credit
91
Debit
115
Food Stamps
42

When is Hot Wheels Purchased?

day of week
Sun
14.7%
Mon
11.9%
Tue
10.7%
Wed
10.6%
Thu
13.2%
Fri
18.3%
Sat
20.6%
time of day
Morning
14.5%
Noon
17.9%
Afternoon
33.0%
Evening
26.5%
Late
8.1%

Get More Hot Wheels Data

Better understand Hot Wheels consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Hot Wheels consumers switch to?

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Why do consumers stop buying Hot Wheels products?

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Which retailers do Hot Wheels shoppers prefer to shop at?

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What motivates consumers to try Hot Wheels products?

Research the Hot Wheels Target Market

Arrow and target

Who actually buys Hot Wheels? Do these consumers match the intended target market of Hot Wheels?

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What motivates the target market to buy Hot Wheels?

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What other target market should Hot Wheels look at?

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Which other brands have a similar target market?

About Our Hot Wheels Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.