Hot Wheels Consumer Insights

Who buys Hot Wheels? A Hot Wheels consumer is generally slightly lower income, Hispanic, and lower middle age. Hot Wheels consumers are more likely to purchase Hot Wheels during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Hot Wheels Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.36
% of Basket $ (median)
7.9%
Total Basket $ (median)
$42.30

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hot Wheels Consumer Demographics

demographic
index
Female
100
Male
103
<24
82
25-34
108
35-44
117
45-54
76
55-64
67
65+
58
African American
70
Asian
95
Caucasian
101
Hispanic
111
demographic
index
Has Kids
118
No Kids
59
- $20k
100
$20k-40k
97
$40k-60k
113
$60k-80k
98
$80k-100k
100
$100k-125k
93
$125k +
94
No College
105
College
99
Adv. Degree
97

Understand Hot Wheels Consumer Behavior

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Hot Wheels Basket Affinity & Size

brand
basket affinity
Crayola 8.0x
Gerber Graduates 5.2x
Reese's 4.4x
Dannon Danimals 4.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
254

Where is Hot Wheels Purchased?

channels
index
Beauty
2
Club
35
Dollar
197
Drug
40
Food
24
Gas & Convenience
3
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Huggies 1.4x
Armour 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
101
Credit
91
Debit
115
Food Stamps
42

When is Hot Wheels Purchased?

day of week
Sun
14.7%
Mon
11.9%
Tue
10.7%
Wed
10.6%
Thu
13.2%
Fri
18.3%
Sat
20.6%
time of day
Morning
14.5%
Noon
17.9%
Afternoon
33.0%
Evening
26.5%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hot Wheels consumers purchase?

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Why do Hot Wheels consumers try new brands?

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Where do Hot Wheels consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hot Wheels Target Market

Arrow and target

Who actually buys Hot Wheels? Do these consumers match the intended target market of Hot Wheels?

Thought bubble

What motivates the target market to purchase Hot Wheels?

magnifying glass

What other target market should Hot Wheels look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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