House foods Consumer Insights

Who buys House foods?

A House foods consumer is generally very low income, Asian, and adolescent age. House foods consumers are more likely to purchase House foods during larger pantry stocking trips. Brands such as Fresh Selections, Birds Eye, and Dannon also tend to be purchased in the same trip. See sample consumer insights data below.

House foods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.9%
Total Basket $ (median)
$34.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

House foods Consumer Demographics

demographic
index
Female
94
Male
163
<24
190
25-34
119
35-44
94
45-54
88
55-64
62
65+
100
African American
13
Asian
1066
Caucasian
17
Hispanic
26
demographic
index
Has Kids
83
No Kids
139
- $20k
141
$20k-40k
104
$40k-60k
112
$60k-80k
93
$80k-100k
91
$100k-125k
79
$125k +
92
No College
68
College
103
Adv. Degree
126

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House foods Basket Affinity & Size

brand
basket affinity
Fresh Selections 31.7x
Birds Eye 13.2x
Dannon 9.7x
Taylor Farms 9.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
219
Pantry Stocking (21+ Items)
247

Where is House foods Purchased?

channels
index
Club
7
Dollar
3
Drug
8
Food
278
Gas & Convenience
30
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
King's Hawaiian 1.5x
Oroweat 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
99
Credit
171
Debit
36
Food Stamps
112

When is House foods Purchased?

day of week
Sun
19.6%
Mon
12.9%
Tue
11.8%
Wed
11.9%
Thu
11.2%
Fri
13.7%
Sat
18.8%
time of day
Morning
17.4%
Noon
15.9%
Afternoon
35.0%
Evening
27.4%
Late
4.3%

About Our House foods Consumer Insights

How do we know who buys House foods? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the House foods consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.